If you’re an entertainment executive looking to make more informed content decisions, look no further than demand data. Let’s take a look at the Indian market during the month of December 2023 and use the show "Lost" as an example of how demand data relates to content valuation:
1. Content Valuation: The absolute value of a TV series can be significantly impacted by its popularity, and this is where Parrot Analytics' content valuation system comes in handy. In India, “Lost” has 7.4 times the audience demand of the average show, indicating that it's a valuable property for a streaming service. Parrot Analytics content valuation system is based on demand data to reveal the dollar value contribution of any title, to any platform, in any region.
2. Competitive Benchmarking: When it comes to benchmarking against other TV shows, "Lost" ranks at the 99.3th percentile in the mystery genre in India, indicating that it outperforms most of its competition. As a result, the show can be used to highlight where budget and resources should be allocated, as well as how much is a reasonable cost to acquire comparative content.
3. Subscriber Acquisition and Retention: “Lost” is a highly popular show in India, with demand increasing by 16.9% during the month of December only. Entertainment executives can look at audience demand to choose titles to acquire to grow their audience and attract new subscribers to their platform. Additionally, investment in titles like “Lost” can help keep current subscribers happy because they are content they want to watch.
4. Travelability – The potential for international success: "Lost" has outstanding travelability. Although demand in India is good, with its international success, the show could be a valuable asset for a platform in any market. Thus entertainment executives should consider “Lost”'s potential reach beyond the Indian market.
5. Pre-Release Marketing: Entertainment executives can also use demand data to optimize pre-release marketing campaigns. The show has recently experienced a spike in demand in India, indicating a high anticipation level for its latest season.
In conclusion, if an entertainment executive seeks to make more informed content, acquisition, or programming decisions, they must use demand data as their guide. Parrot Analytics can help you evaluate your current programming strategy and offer insights into audience demand, which can then be used to develop a better understanding of your audience and successfully predict upcoming trends and industry shifts. An example of how the demand data might be used is that "Lost" is a very popular show in India, which could signal to a streaming service to allocate more resources to this show or to shows like it. By investing in popular content or acquiring similar titles, platforms can successfully keep subscribers engaged and attract new audiences.
