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Unlocking the Power of Demand Data: How TV Executives Can Make Informed Content, Acquisition, and Distribution Decisions

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Parrot Analytics Insights - January 2024

As a TV executive, you may be interested in knowing how demand data can help you make more informed acquisition, distribution, and programming decisions. By looking at the example of "Love" in India for the month of January 2024, we can see how demand data can provide valuable insights into audience preferences and market trends that can be helpful in making strategic decisions.

Firstly, the high demand for "Love" in India indicates that this show is highly popular among Indian audiences. This information can help you better understand the taste preferences of the Indian market and make informed decisions about which shows to acquire or produce for that market.

Additionally, the fact that the show has a higher demand than 99.7% of all comedy titles in India indicates that this show is well-positioned to attract and retain Indian audiences looking for a good laugh. This information can be useful in making programming decisions that cater to the particular taste of Indian viewers.

Furthermore, the information about what other shows fans of "Love" like can help executives to make better content acquisition and distribution decisions. By knowing which shows are popular among the fans of "Love" in India, executives can make informed decisions about the types of content to invest in, and how to market and distribute that content to maximize its appeal to Indian viewers.

Another useful piece of information provided by the demand data is how well the show is doing in other markets around the world. By knowing which countries and markets "Love" is most in-demand in, executives can make informed decisions about where to distribute and market the show to expand its audience globally.

Finally, the economic valuation system powered by global content demand and supply can help you get a better sense of the value of "Love" in the Indian market. Through content valuation using demand data, you can determine how much to spend on content and assess the ROI a specific title will bring for any given platform. This information can be used to make more informed decisions about the acquisition and distribution of TV shows in India and other global markets.

Overall, demand data can provide valuable insights into audience preferences, market trends, and show performance that can help executives make more informed acquisition, distribution, and programming decisions. By leveraging this data, executives can create content that resonates with audiences, achieve high returns on investment, and build successful businesses in the competitive world of TV entertainment.

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