As an entertainment executive, you must constantly make critical decisions about content acquisition, distribution, and programming. The challenge is determining what content will resonate with your audience and drive engagement. One way to improve the accuracy of these decisions is to use demand data to guide them.
A recent example of how demand data can be used to make informed content decisions is the TV series "Mayor Of Kingstown". By examining its performance on a 30-day rolling basis in India, we can draw some insights. The show has good demand, evidenced by its 2.2 times audience demand which is 8.6% higher than the average demand for shows. This data shows that almost all TV dramas in India have lower demand than "Mayor Of Kingstown". The show has also been increasing in popularity recently, with demand rising from its 1.8 times the average demand in the 90-day period before the last 30 days. Its rank has increased by 114 positions from its previous month's rank. These are some indicators that help content buyers to assess the valuation of this TV drama or compare its performance against other TV series available in the market.
Additionally, the Parrot Pulse for "Mayor Of Kingstown" provides an independent measure of its global performance across six dimensions, which is valuable for global content buyers. For instance, it indicates that the show's worldwide audience demand is outstanding, its travelability is outstanding, and its longevity is good. Its momentum, the pace of growth, is likewise exceptional, and its franchisability (spin-off potential) is outstanding while its reach (the number of people expressing interest) is good.
By looking at the top 10 global markets where "Mayor Of Kingstown" is most in-demand over the last 30 days, we can gain further insights into its global performance. In each of these markets, the show outperformed the average TV show. The United States, where the show originates from, is the most-watched market, with outstanding audience demand of 10.8x. Russia comes in second, with outstanding demand levels. Similarly, the show has been doing well in Canada, South Africa, China, the United Kingdom, Australia, France, and Germany, evidenced by high audience demand. This type of data is particularly useful for those executives looking to assess the show's travelability and monetization opportunities for broadcasting or acquisition.
Furthermore, understanding who its fan base is and what other shows they like can help executives to make acquisition decisions. Our analysis indicates that fans of "Mayor Of Kingstown" also liked: "The Mandalorian", "The Simpsons", "What We Do In The Shadows", "Rick And Morty", "Fear The Walking Dead", "Futurama", "1923", "Yellowstone" and "The Blacklist".
Demand data, coupled with insights into franchise potential, audience taste clusters, momentum, and longevity, can provide executives with the information they need to make more informed decisions about content acquisition, distribution, and programming. This data can help TV executives calculate the ROI, the dollar value contribution of any title, to any platform, in any region. So the executives may benefit from assessing such demand data before deciding the marketing strategy around their content.
