As an entertainment executive, demand data can help you to make more informed content acquisition, distribution, and programming decisions. By analyzing the demand data for "Mere Sai - Shraddha Aur Saburi" for the month of October 2023 in India, we can understand how executives can utilize demand data to inform their content decisions.
Firstly, demand data is critical in content valuation. Parrot Analytics' content valuation system is based on demand data, and it reveals the dollar value contribution of any title, to any platform, in any region. By using demand data, you can calculate the ROI a specific title will bring to any given platform, measure a TV series' ability to drive subscriptions and mitigate churn, and estimate the baseline value of a title.
Furthermore, demand data helps executives understand their audience preferences and make smarter content decisions. In the case of "Mere Sai - Shraddha Aur Saburi", demand for the show is outstanding, and only 2.7% of all TV shows have achieved this level of demand, indicating that the show is popular in India. By analyzing the demand data, entertainment executives can assess the show's ability to drive subscriptions, retain customers, and grow their audience, by making more informed decisions concerning supply and demand, and subscriber acquisition and retention. Additionally, the demand data can help executives make informed decisions about the optimal release strategy and pricing for the show.
The demand data can also be helpful in assessing the show's performance over time. In the case of "Mere Sai - Shraddha Aur Saburi", demand for the show has been increasing recently, but it dropped in rank by 113 spots during October in India. This drop in rank could indicate that the show's content is not resonating as well with the audience or its distribution strategy or marketing requires improvement. On the other hand, examining the show's global audience demand across all platforms, travelability was poor, suggesting that audience demand for the show in the international market is low. However, its momentum, the pace of growth, was outstanding, indicating that the show is gaining more popularity.
Lastly, the demand data can be useful in uncovering new opportunities for content distribution and discovery. In the case of "Mere Sai - Shraddha Aur Saburi", the demand for the show was highest in India, ranked second in the United States and has demand in other countries such as the UK, Germany, Pakistan, Nigeria, Malaysia and the Philippines. With this data, entertainment executives can make more informed decisions in selecting regions to distribute or market their content.
In conclusion, demand data provides executives with a wealth of insight into audience demand, regional preferences, acquisition and distribution opportunities, as well as performance over time to support informed content decisions. With the demand data available, executives can leverage it to make more strategic and informed decisions about content valuation, acquisition, distribution, and programming, ultimately leading to greater success in the ever-evolving global entertainment industry.
