As a TV executive, it can be difficult to make informed decisions about content acquisition, distribution, and programming without having an adequate understanding of audience demand. That’s why Parrot Analytics is here to help. By using audience demand data, Parrot Analytics can provide insight into shows like "Mickey And The Roadster Racers (Mixed-Up Adventures)" that can help you make more informed decisions.
One way demand data can be used is to inform content valuation. Understanding the level of demand a show has can help you determine its worth and how much to spend on acquiring it or producing it. In the case of "Mickey And The Roadster Racers (Mixed-Up Adventures)", the show has a demand that is 3.1 times the average TV show in India over the last 30 days. This information can be used when evaluating the show's worth and in making decisions about acquisition or production budgets.
Demand data can also be used to identify audience preferences and inform content decisions. By examining the shows that fans of "Mickey And The Roadster Racers (Mixed-Up Adventures)" also like, entertainment executives can get an understanding of what other shows might appeal to viewers with similar preferences. This information can be used to make programming decisions about what shows to air after "Mickey And The Roadster Racers (Mixed-Up Adventures)" to retain viewers.
Additionally, demand data can be used to inform distribution and travelability decisions. For "Mickey And The Roadster Racers (Mixed-Up Adventures)", the demand in India is 16% of what it is in the United States, which is the show's country of origin. This information can be used by OTT or SVOD platforms to determine which markets to target for distribution to maximize the show’s global reach.
Finally, demand data can also help make marketing decisions through analysis of momentum and longevity data. The momentum of "Mickey And The Roadster Racers (Mixed-Up Adventures)" over the last 30 days is outstanding when compared to the pacing of growth over the past year. And its longevity, or how well audience demand is maintained over time, is good. This trend in demand can be used by entertainment executives to tailor marketing campaigns in order to leverage the shown momentum in audience demand.
In conclusion, by using demand data like that provided by Parrot Analytics, entertainment executives can make more informed content decisions about programming, acquisition, distribution, and marketing. By understanding audience preferences and precisely evaluating the worth a given asset, executives can make decisions to increase profits, reduce churn, and expand the company’s market presence.
