Entertainment executives can use demand data to make informed content, acquisition, distribution, or programming decisions. In the case of "Oddbods," an animated comedy show, demand data can be used to get insights into audience preferences and how the show is performing in different markets. Here are some sample questions that demand data can help answer for entertainment executives:
- Content valuation uses demand data to answer these questions: How much is "Oddbods" worth in India, and how much of its value is being driven by demand in this market, what is the value of "Oddbods" as a content library to a platform over time, why should "Oddbods" be considered a strategic asset for a streaming platform, what is the baseline value of the show, how is "Oddbods" performing as an acquisition-driving or churn-reducing title, how can executives estimate cannibalization of audiences if the show is available on multiple services, how can they assess the value of exclusivity?
Demand data can help entertainment executives calculate the ROI of "Oddbods" for any given platform, estimate the show's ability to drive subscriptions and mitigate churn, understand which titles should be acquired to retain or acquire customers, and assess how much the show is worth to a streaming platform.
- Demand enables valuing IP globally: Entertainment executives can use demand data to understand which content is most popular in their market or on a global scale. In the case of "Oddbods," they can see that the show has outstanding demand in multiple markets, including Malaysia, the United States, the Philippines, Indonesia, North Macedonia, and the United Kingdom. This information can help executives determine the show's international appeal and potential for global expansion.
- Demand informs optimal release strategy and pricing: Entertainment executives can use demand data to determine the best release strategy for "Oddbods" and set its pricing. They can see that demand for the show spiked in late December 2023 in India. They can also examine the show's average demand on a rolling year basis versus the last 30 days to understand if there has been any change in popularity.
- Demand uncovers under-monetized titles: Entertainment executives can use demand data to identify new opportunity markets for content distribution or to find out how to better monetize existing titles. In the case of "Oddbods," they can see which markets have outstanding demand for the show, such as Malaysia and the United States. They can also use demand data to show how the show's popularity is growing or detect any decline in demand.
- Demand powers discovery and recommendations: Entertainment executives can use demand data to ensure "Oddbods" is being seen by the right audience on their platform. They can leverage insights about viewership preferences and create content recommendations to improve engagement and discoverability for viewers.
Overall, demand data can provide entertainment executives with valuable insights into audience preferences, show performance in different markets, optimal release strategy and pricing, monetization opportunities, and more. Using demand data, executives can make more informed content, acquisition, distribution, and programming decisions. In the case of "Oddbods," the show has strong demand in multiple markets, indicating it has potential for international expansion. Thus, entertainment executives can consider exploring opportunities for global distribution or arranging licensing deals in markets where they have not yet released the show.
