As an entertainment executive looking to make content-related decisions, analyzing demand data can help you make more data-driven decisions about acquisition, distribution, content valuation, and programming of TV series. Take the example of "Peaky Blinders," which has exceptional demand performance across the world and in India.
Content Valuation:
Demand data can help evaluate the value of the content on any platform, in any region. You can use Parrot Analytics content valuation system to reveal the dollar value contribution of any title to any platform. In the case of "Peaky Blinders," demand data can be used to assess its value and the amount to spend on the series.
Acquisition:
Demand data can be beneficial in identifying what type of content has opportunities for acquisition or if Producing content on a particular subject matter for the audience is a good idea. Executives can quantify the platform-specific marginal revenue contribution of a title and measure how it drives engagement across the platform's content.
Programming and Distribution:
Demand data helps determine the best programming and distribution strategies for specific markets. We have seen that "Peaky Blinders" has outstanding demand across many countries, including India. Given the show's excellent performance in India, OTT platforms should consider a release strategy that targets that market.
Subscriber Retention and Acquisition:
Demand data can inform executives of which titles to acquire and keep their audience engaged. In the case of "Peaky Blinders," analyzing the top 10 markets where the show is in-demand and the comparison of its demand with other titles in those markets can provide insights into how to retain current subscribers and attract new ones.
Competitive Analysis:
Demand data also enables executives to understand the performance of their content relative to that of their competitors. If competitors are seeing higher demand for their shows, executives can evaluate their own content lineup.
In conclusion, analyzing "Peaky Blinders" has provided an array of insights on how demand data can be instrumental in making more informed content-related decisions. Demand data can help content executives analyze the value of the content, determine acquisition opportunities, Programming and distribution strategies, help with subscriber retention and acquisition, and benchmark competitive content. Leveraging demand data provides executives with valuable insights into decisions that can affect the future of their business.
