As an entertainment executive, you can use demand data provided by Parrot Analytics for TV shows like "Pink Panther And Pals" to make informed content decisions, acquisition decisions, or programming decisions. Let's explore the various ways demand data can inform your decision-making process.
Content Valuation:
Content valuation is an essential element of a distribution or production business model. Parrot Analytics provides a content valuation system that uses demand data to estimate content's worth to any platform, anywhere in the world. By analyzing demand data, you can determine how much is your show worth, how it is driving engagement across your platform, and how much of your show's value is driven by demand for one of its stars. As such, it provides a reliable means for content valuation to aid in making acquisition or investment decisions.
Programming Decisions:
Analyzing trends in demand and comparing them to the national average can help you decide whether to continue and expand the series or not. In this case, "Pink Panther And Pals" performs well above the average in India. Still, its declining demand over the past 90 days suggests that you should consider strategies to reengage its audiences either through marketing, spin-offs, or leveraging social media to create buzz around the show. Additionally, examining the demand data across different genres can also help you determine which genre to focus on, assuming your business needs fit these genres.
Distribution Decisions:
Demand data can also assist you in deciding where to distribute the content entrusted to you. In the case of "Pink Panther And Pals," it is in high demand worldwide, suggesting significant international appeal. By exploring the top countries where it is in-demand, you can determine which countries have the best potential for distribution. For instance, the data reveals that the United States and Malta have the highest demand, followed by India. Accordingly, you can direct your distribution effort to target these territories.
Marketing Decisions:
Demand data also provides insights on how to optimize your marketing campaign before or after the show's premiere. In the case of "Pink Panther And Pals," late December 2023 saw a spike in audience demand in India. You can leverage such trends to increase awareness and engage audiences, especially in the post-release phase.
Franchisability and Spin-Off Potential:
Some series possess the potential to be spun off into other shows. By using demand data to evaluate the spin-off potential of a TV show, Parrot Analytics provides insights into whether a show can capitalize on its popularity to create additional content. In the case of "Pink Panther And Pals," the demand data suggests that it has good franchisability, indicating it may be an option to consider if the studio or production firm intends to create other shows within the same universe.
In summary, demand data produced by Parrot Analytics can be leveraged along the entire content value chain, from strategic decisions such as content acquisition, production and distribution and long-term considerations such as franchise development. Through the analysis of demand data, decision-makers can identify and prioritize content that aligns with business objectives, uncover untapped revenue opportunities, and reallocate resources to achieve better ROI.
