As a TV executive, using demand data can provide valuable insights into the value of a title, help make informed content decisions, and inform distribution and programming decisions. In the case of "Power Rangers" in India, we can see that demand for the show is good, with 2.6 times the audience demand of the average show in India over the last 30 days. This data can be used to inform content valuation, which is the economic value of a show based on its global content demand and supply. By analyzing the demand data for "Power Rangers," a TV executive can estimate the value of the show to a particular market, such as India.
One key question that demand data can answer is, "what genres are resonating most with my current audience, and what genres should we focus on to attract new subscribers to our SVOD service?" In the case of "Power Rangers," we see that the show ranks in the 96.1th percentile in the adventure genre in India, indicating that adventure is a popular genre among the show's audience. This data can be used to inform decisions on what type of content to produce or acquire to attract new subscribers to an SVOD service.
Another question that demand data can answer is, "how popular is my show relative to the market average, and how popular is my show in this market or any other market in the world?" For "Power Rangers" in India, we can see that the show's demand is 2.6 times the market average, indicating that the show is a popular title in this market. Additionally, by examining the top 10 global markets where "Power Rangers" is most in-demand, TV executives can gain insight into the value of the show in those markets, which can inform distribution and programming decisions.
Demand data can also help inform decisions concerning supply and demand. By analyzing the shows that fans of "Power Rangers" also like, such as "Hey Duggee," "LEGO Ninjago: Masters Of Spinjitzu," and "Steven Universe," TV executives can gain insight into what type of content is in demand among the show's audience. This data can inform decisions on what type of content to acquire or produce to meet the demand of their subscribers.
Finally, demand data can inform decisions on how to release content and at what price. By analyzing whether demand for "Power Rangers" has increased or decreased in India over time, TV executives can gain insight into the best release strategy for the show. Similarly, by analyzing the show's demand data over a 1-year rolling basis vs. the last 30 days, TV executives can gain insight into whether the show's popularity is increasing or decreasing. This data can be used to inform decisions on pricing and marketing strategy for the show.
In conclusion, demand data provides valuable insights for TV executives to make informed content, acquisition, distribution, and programming decisions. Using the example of "Power Rangers" in India, we can see how demand data can inform content valuation, provide insight into genre popularity, supply and demand, and release strategy, all of which can ultimately lead to more successful content and better business decisions.
