As an entertainment executive, analyzing demand data can help you to make more informed content, acquisition, distribution, or programming decisions. Using the example of "Pretty Little Liars" in India for the month of February 2024, it is possible to understand how demand data is vital to making informed decisions as an entertainment executive:
1. Content valuation: Content valuation is an important aspect to determine what the worth of the content is. By analyzing demand data, you can get a better understanding of how much the series is worth. Parrot Analytics content valuation system can reveal the dollar value contribution of any title, to any platform, in any region, providing more transparency in content valuation.
2. Supply and demand: By examining the performance of similar titles that are in high demand, you can assess further opportunities for content acquisition or production that would resonate with audiences in a similar way.
3. Programming decisions: Using demand data can help with programming decisions. Understanding how well a series is resonating with the viewers can help plan scheduling, develop marketing campaigns, and identify trends that will help in acquiring or retaining subscribers.
4. Subscriber acquisition and retention: An important aspect of platform business is subscriber acquisition and retention. By examining demand data, such as the shows that people are watching in each market, you can focus on acquiring or producing content that your target audience is viewing.
5. Competitive benchmarking: Comparing content demand with other titles available on the market can provide an opportunity to identify gaps in the content market that can be filled with more relevant content.
6. Release strategy and pricing: Strategizing the release of a TV series based on demand, including when and how it should be released, and how it should be priced, can help in maximizing the revenue potential of the series, as well as in retaining subscribers.
By applying demand data to some of the questions presented earlier, given the example of "Pretty Little Liars," entertainment executives can make some strategic content decisions. For example, you can decide on the best release strategy for the show, by analyzing the spikes and drops in the demand data. While the demand data for this show has declined in India, the show still has high demand in the United States, and across other markets.
Additionally, if an entertainment talent agency is promoting a series that has a similar appeal as "Pretty Little Liars," you can leverage the data to identify opportunity markets for content distribution, spin-offs, or franchises, which would be valuable for both the talent agency, and the platform that the show is released on.
In conclusion, demand data is critical in the entertainment industry. Entertainment executives make better-informed content, acquisition, distribution, programming decisions when they empathetically examine the demand data of their TV series. Parrot Analytics demand data gives entertainment executives a global perspective and is a supplement to understand the value of content objectively.
