As a TV executive, there are various decisions you need to make to ensure that your platform or network stays competitive and profitable. One of the most crucial decisions you need to make involves selecting and acquiring content that will perform well and draw in viewers. However, with so much content available on various platforms, how can you ensure that your content will stand out?
This is where demand data comes in. By using demand data, you can make more informed content, acquisition, distribution, and programming decisions. For instance, let's examine the case of "Pyar Ki Yeh Ek Kahaani" in India during January 2024.
Firstly, demand data allows you to assess content valuation, answering questions like how much content is worth and how much ROI it can bring. For "Pyar Ki Yeh Ek Kahaani," demand data shows that it has 3.4 times the audience demand of the average show in India, indicating that it is performing well. You can use this information to estimate its economic value and calculate its contribution to your platform's bottom line.
Demand data also provides insights on audience preferences. For example, "Pyar Ki Yeh Ek Kahaani" ranks at the 98.6th percentile in the romance genre in India, indicating that it has higher demand than 98.6% of all romance titles in India. You can use this information to identify popular genres and target specific types of content that will appeal to your audience.
Another vital insight demand data offers is on audience behavior, including engagement, retention, and acquisition. For "Pyar Ki Yeh Ek Kahaani," the demand has increased by 76.9% in India during January. You can use this information to assess how well the show can drive subscriptions, mitigate churn, and attract new audiences.
Demand data brings a global perspective to content valuation. By using Parrot Analytics' demand data, we know that "Pyar Ki Yeh Ek Kahaani" has good worldwide audience demand across all platforms but poor travelability. Travelability quantifies the show's on international demand relative to its home market. Using this information, you can identify regions where the show performs well and assess its potential for expansion.
In conclusion, demand data can provide valuable insights to TV executives, including content and acquisition decisions, programming strategies, and audience behavior. By using demand data, you can make more informed decisions on what content to select, how to distribute it, and how to market it.
