Demand data is a critical tool for entertainment executives when making content, acquisition, distribution, and programming decisions. Let's take a look at how Parrot Analytics' demand data can provide insights into the performance of "Quest For The Stanley Cup" in India during December 2023, and how this information can help inform strategic decision-making.
One clear benefit of demand data is that it can be used to help determine the value of content. Through Parrot Analytics' content valuation system, demand data can reveal the dollar value contribution of any title, to any platform, in any region. For instance, for "Quest For The Stanley Cup", the show's high demand relative to the average show in India (6.7 times the audience demand of the average show) indicates that the show has significant value in this market. Furthermore, the show's increase in demand over the last 30 days suggests that its value is increasing. This information can help executives make more informed decisions about what to spend on content and what to acquire.
Demand data can also provide valuable insights into audience preferences and trends. In the case of "Quest For The Stanley Cup", we can see that the show has higher demand in certain regions, such as the United States (where demand is outstanding), and India (where demand is good). This information can help executives target their content to the right markets, or renegotiate distribution deals to better reach these high-demand regions.
Another key benefit of demand data is that it can help optimize the release strategy and pricing of content. For example, the spike in demand for "Quest For The Stanley Cup" in late December 2023 is significant information. By analyzing this trend, executives may be able to pinpoint what specific factors contributed to the increased demand (e.g. marketing campaigns, major game events), and use that information to plan similar releases in the future.
Demand data can also inform decisions around subscriber acquisition and retention. For example, if executives know that fans of "Quest For The Stanley Cup" also enjoy other specific shows, they can consider acquiring or producing those shows as well to attract and retain those fans. Additionally, demand data can help executives identify which titles to buy to keep the current audience happy, and which to acquire in order to grow the audience.
Finally, demand data can help executives make more informed decisions about content franchisability, how effective pre-release marketing campaigns are, what talent or brand to partner with, and much more.
Overall, the demand data for "Quest For The Stanley Cup" in India provides an excellent example of how this type of information can be used to help entertainment executives make strategic decisions. With Parrot Analytics' powerful demand data tools, executives can gain insights into audience preferences, content valuation, market opportunities, and more, to ensure their content stands out in a competitive landscape.
