As an entertainment executive, you understand the importance of using demand data to make informed content decisions. "Severance (2022)" is a great example of how using demand data can provide valuable insight. With 4.9 times the audience demand of the average show in India over the last 30 days, demand for "Severance (2022)" is good. This type of demand data can help you make informed content decisions by providing an economic valuation of the title. Parrot Analytics content valuation system is based on demand data and reveals the dollar value contribution of any title, to any platform, in any region.
Using demand data, you can assess the ability of "Severance (2022)" to attract a particular audience and retain or bring in subscribers to your SVOD service or linear or pay TV network. You can also evaluate the show's cannibalization potential so you can make informed content or acquisition decisions. Furthermore, you can analyze the show's performance in different regions to help you make decisions about distribution of your content. Based on the top 10 markets for "Severance (2022)," it is clear that the show is equally popular globally, and better still, is outperforming the demand of the average TV show in each of these markets, which is a great indication of strong franchise or spin-off potential.
The demand data for "Severance (2022)" provides insights into the performance and sustainability of the show. The upward momentum of the show is considered outstanding, indicating that demand for the show is increasing. However, the audience demand for the show has decreased in India by 3.7% over the last 30 days, which can be a warning sign for entertainment executives to be cautious about licensing or acquiring this show for Indian audiences. Another way to analyze the performance of "Severance (2022)" is through its travelability, or appeal beyond its country of origin, which quantifies a show's international demand relative to its home market. With its outstanding travelability, "Severance (2022)" can be expected to perform well in international markets, which can inform post-release marketing strategies.
Finally, the strong franchise and spin-off potential for "Severance (2022)" is another valuable insight provided by demand data. The show's peak demand was outstanding, indicating a strong affinity for the show and its potential to build brand loyalty, indicating a strong IP. Its high reach and good travelability suggest that the show could easily be adapted for an international audience. Based on these insights, entertainment executives should consider the possibility of creating spin-off titles, merchandising or other forms of monetization.
In summary, demand data for popular shows like "Severance (2022)" can provide a wide variety of valuable insights that can help entertainment executives make informed content, acquisition, distribution, and programming decisions. By using demand data, you can quantify the platform-specific marginal revenue contribution, analyze the global performance of the title, understand the franchise and spin-off potential, and make informed decisions regarding the target market, release strategy, and pricing.
