As an entertainment executive, one of the key decisions we make revolves around content valuation. This decision is critical, as it requires a clear understanding of the value of the content we are working with. Demand data can be an essential tool in helping us make more informed decisions that will enable us to get the most value out of our content.
Let us examine the case of "Shaadi Ke Siyape," which has been gaining popularity in India. Our analysis shows that the show has three times the audience demand of the average show in India over the last 30 days, indicating its high demand. We can use this data to calculate the show's contribution to revenue on any streaming platform. By leveraging Parrot Analytics' content valuation system, we can gain insights into the value of the title to any platform in any region, helping us to make more informed acquisition and distribution decisions.
Furthermore, the momentum of the show is strong and has been increasing recently, indicating that it has the potential to continue to grow in popularity. Its longevity is also good, indicating that the demand for the show can be maintained over a more extended period. We can leverage the show's momentum and longevity to make better programming decisions, such as renewing the show for future seasons and investing in marketing to drive continued viewership.
By examining the demand for the show across different markets, we can identify opportunities to expand the show's reach. For instance, "Shaadi Ke Siyape" has outperformed the demand of the average TV show in each of the top ten global markets where it is most in-demand over the last 30 days. As executives, this information is valuable in determining new markets to explore and evaluate the show's potential audience demand, increasing the likelihood of success in international expansion and distribution.
Finally, by leveraging demand data, we can gain insights into the show's genre and audience preferences. For instance, the show ranks at the 97.8th percentile in the comedy genre in India. This information is valuable as it can help us make targeted marketing decisions and understand the demographics that the show resonates with. This information is especially essential if we wish to expand our customer base.
In conclusion, demand data is critical in helping us make informed decisions as entertainment executives. By leveraging it, we can make better content valuation, acquisition, and distribution decisions. Through insights into the momentum, longevity, genre, and audience preferences, we can optimize our programming strategy and increase the show's reach and profitability.
