As an entertainment executive, there are numerous decisions you can make with the help of demand data. One powerful example is content valuation, which can determine how much a title is worth to a platform over time. You can use demand data to assess a TV series' ability to drive subscriptions and mitigate churn, helping you to decide how much to spend on content and what type of content to acquire or produce.
Let's look at "She-Hulk: Attorney At Law" as an example. With 7.4 times the audience demand of the average show in India over the last 30 days, this show's demand is good. Compared to its demand of 6.8 times the average over the last 90 days, demand for this show has been increasing lately. This is a positive sign if you are a television executive trying to make content decisions. However, during February in India, the show dropped by 17 ranks, so it's worth considering why this may have happened and if there are any changes you can make to improve demand for the show.
Demand data can also help you understand the genre in which your show performs best. "She-Hulk: Attorney At Law" ranks at the 99.1th percentile in the comedy genre, which means it has higher demand than 99.1% of all comedy titles in India. This information can help you evaluate the show's market position and identify other genres that may be worth exploring.
Additionally, audience demand data can inform your decisions around licensing and distribution. Understanding the global popularity of your show, for example, can help determine which markets to target first and which platforms to distribute on. "She-Hulk: Attorney At Law" has an outstanding worldwide audience demand across all platforms and its travelability is classified as outstanding. This means the show has strong international demand relative to its home market, making it a good opportunity for expansion. In addition, the show's reach is classified as outstanding, so it may be a strong candidate for attracting new subscribers to your platform or network.
Demand data can also provide insight into how to market and promote your show. For example, examining the top 10 global markets where "She-Hulk: Attorney At Law" is most in-demand over the last 30 days can help you understand where to focus your efforts. The show is most in-demand in the United States, followed by China, so it may be worthwhile to prioritize marketing and promotional efforts in those countries.
Finally, demand data can help you identify areas for growth within your franchise. "She-Hulk: Attorney At Law" has good franchisability, so you might consider exploring opportunities for spin-offs or other franchises. You could also use demand data to learn more about your current audience and their preferences. For example, by analyzing the shows that fans of "She-Hulk: Attorney At Law" also like, you may be able to identify themes or content elements that are particularly resonant with your viewers.
Overall, demand data is a powerful tool for content executives making decisions around content acquisition, distribution, and marketing. By using demand data to assess shows like "She-Hulk: Attorney At Law", executives can make more informed decisions that ultimately drive business success.
