Are you an entertainment executive looking to make more informed content, acquisition, distribution, or programming decisions? Look no further than demand data from Parrot Analytics. By examining the demand for your content, you can uncover valuable insights, such as how much your show is worth, how effective your marketing campaign is, and which platforms to target for distribution.
For example, take the TV series "Spartacus". By analyzing its demand data in India for January 2024, we can see that it has 4.0 times the audience demand of the average show over the last 30 days. Its demand has been increasing recently, making it an attractive option for acquisition or distribution. Additionally, "Spartacus" ranks at the 98.8th percentile in the romance genre in India, indicating that it has higher demand than 98.8% of all other romance titles in the country. This makes it a valuable asset for any SVOD or pay TV network looking to increase their romance offerings.
Furthermore, examining the show's performance on a global scale can provide additional insights. For instance, "Spartacus" outperforms the demand of the average TV show in each of its top 10 global markets, with the United States being its number one market with outstanding audience demand. These insights can inform acquisition and distribution decisions, as well as content valuation, by revealing the value of the show in various markets and regions.
Demand data can also inform decisions related to marketing and audience retention. By understanding which shows are most popular among "Spartacus" fans in India, such as "Game of Thrones" and "Fear The Walking Dead", marketing campaigns can be optimized to attract similar viewers. Additionally, analyzing the show's longevity and momentum can help TV executives determine how well the show is maintaining audience demand over time and how quickly its audience is growing.
In sum, demand data from Parrot Analytics is an essential tool for any entertainment executive looking to make more informed content, acquisition, distribution, or programming decisions. By analyzing the demand for a show like "Spartacus", executives can make data-driven decisions that maximize audience engagement and revenue potential.
