Demand Data: Unlocking Strategic Insights and Informed Content Decisions
As an executive in the entertainment industry, your decisions are driven by market insights and data. You need information that can help you identify content that resonates with audiences, review past performance, and make informed decisions regarding your content portfolio. That is where Parrot Analytics comes into play. Our demand-based data on trending content, genre preferences, and global insights helps you make smarter decisions, adding value to your portfolio content.
The metrics for "Suits" in India for January 2024 confirms the demand-driven decisions that executives make in the content industry. For instance, the audience demand for the show is exceptional, 10.6 times higher than the market average, indicating a high potential for revenue generation. At the same time, "Suits" shows prominence in the comedy genre, ranking in the 99.5th percentile, reinforcing its appeal to audiences who enjoy the genre.
Using Parrot Analytics' content valuation system can go beyond the surface to uncover the financial worth of "Suits" in India. It helps identify the dollar value of the show to any platform by reviewing the contribution of demand to the title's performance and thus ensures acquisition decisions are made with a full understanding of its content valuation. In addition, this system provides insights into content's ROI, audience engagement, and churn reduction or prevention.
In recognizing "Suits" international audience demand, travelability, and reach, executives may consider distribution deals in other markets to further monetize the title. This could drive revenue growth through licensing, syndication, or distribution partnerships. Considering the show's exceptional and sustained audience demand over time, executives could invest more in the show to increase their ROI. The studies also reveal key demographic insights that provide insights into the audience which provides for optimized marketing campaigns and strategies.
Furthermore, the data presented can be used to identify content that resonates with fans of "Suits." It reveals that fans of "Suits" are likely to be attracted to shows such as "House Of Cards," "The Morning Show (US)," or "For All Mankind," which can provide insights into the right type of content to acquire for SVOD expansion.
Finally, executives can use Parrot Analytics demand data to inform strategic decisions in pre-release marketing, selecting content that has the most potential for success, and identifying which platform(s) to target for content distribution.
In conclusion, content demand data is an essential tool for executives in the entertainment industry. Parrot Analytics provides insight-driven data and metrics that help executives make informed decisions on content acquisition, distribution, and programming. By analyzing the performance of "Suits" in India, we have shown how Parrot Analytics data can help executives make better-informed decisions about content that will resonate with audiences, increase revenue growth and contribute to the overall success of their portfolio.
