As an entertainment executive, demand data can greatly help in making informed content and acquisition decisions. Take, for example, the case of "Taarak Mehta Ka Ooltah Chashmah," a comedy show in India. By looking at the demand for the show, executives can evaluate whether it's worth acquiring, renewing or distributing the show.
Firstly, the show has an incredible demand in India, with its audience demand being 24.8 times higher than the average show. This tells us that the show is highly popular in India and should be considered in any programming decisions in the country. Additionally, the show has high demand in other countries like Pakistan, Canada, and Malaysia, indicating that there is potential for international distribution of the show.
Moreover, demand data can also provide insights into the show's performance over time. For example, demand for "Taarak Mehta Ka Ooltah Chashmah" has decreased slightly over the last 90 days, indicating that it may need fresh content or marketing efforts to maintain its popularity. While the show has excellent longevity (a measure of how well demand is maintained over time), the momentum (how fast demand is growing) for the show is outstanding. This suggests that the show has potential for growth in demand in India and globally.
Demand data also enables executives to make decisions about the value of the show, using content valuation. Executives can determine how much to spend on content using demand data from shows such as "Taarak Mehta Ka Ooltah Chashmah" as their baseline. With the help of Parrot Analytics content valuation system, executives can determine the dollar value contribution of any title, along with its ability to drive subscriptions and mitigate churn.
Finally, understanding demand data can inform decisions around pre-release marketing, release strategy, and genre preferences of the audience. By analyzing trends in demand data for specific demographics and regions, executives can develop marketing campaigns and distribution strategies that appeal to the show's target audience. Overall, by leveraging demand data to make more informed decisions, executives can increase the value of their content and drive better business outcomes.
