As an entertainment executive, leveraging demand data is crucial in making informed content acquisition and distribution decisions. For instance, using "The Mandalorian" analysis for December 2023 in India, we can draw insights that shed light on how demand data can be used to make informed content decisions. With 6.3 times the audience demand of the average show in India over the last 30 days, "The Mandalorian" is deemed popular, manifesting great potential to perform well domestically and internationally.
Using Parrot Analytics content valuation system, we can estimate how much a specific title can contribute in terms of revenue based on its demand data, and we can determine how much to spend on content acquisition. In addition, we can use demand data to estimate cannibalization of audiences if a title is available on multiple services and assess the value of exclusivity. Moreover, we can utilize the data to understand how much a title is worth to another streaming platform, which could provide leverage in content license acquisition negotiations.
Further, by examining the top 10 global markets where "The Mandalorian" is most in-demand, we can discover different market territories offering significant business opportunities. For instance, the United Kingdom, Canada, and Australia offer "outstanding" demand value for the show. Evaluation of this data helps to decide which regions to focus content acquisition, content penetration, and marketing efforts.
Additionally, demand data can be used to inform programming decisions, as it describes what type of content exhibits an opportunity to acquire or produce. We can also use the data to understand what elements of existing content do fans like the most and optimize upcoming productions for success. Furthermore, demand data helps to analyze competitor benchmarking to understand how a title compares against other available titles in the market in terms of audience demand.
Finally, for "The Mandalorian," we can recognize that it has exceptional longevity, momentum, franchisability, and reach. However, the demand for the show has decreased recently. This information highlights how assessing demand data over more extended periods is crucial to distinguishing trends accurately. Ultimately, executives can utilize such demand data to evaluate titles' performance in regions around the world and draw insights and make informed strategic decisions on content acquisition, distribution, and programming.
