If you are an entertainment executive in India looking to make informed acquisition decisions, you can use demand data to evaluate the popularity of TV shows. Take "The Sandman," for instance. With 3.6 times the audience demand of the average show in India over the last 30 days, demand for "The Sandman" is good. Only 8.6% of all TV shows have this level of demand. However, it had decreased recently. Its rank dropped 78 spots in India in February 2024. But it still ranks high in the drama genre in February, indicating its high demand compared to other TV shows in India.
When deciding whether to acquire or distribute a TV show, knowing its "travelability" or international demand relative to its home market is crucial. Although "The Sandman" reaches the 97.7th percentile for drama titles in India, the Indian audience's demand for it is only 37% of the demand in the United States, its country of origin. This suggests that international audiences may not be as receptive to "The Sandman" as its domestic ones. But "The Sandman" is a global hit, with outstanding audience demand across all platforms globally. This indicate good travelability.
To determine if a TV show is valuable enough to acquire or produce, demand data can help you crunch the numbers. "The Sandman" achieved a peak demand of 9.1 times the average over the course of the entire year, but in the last 30 days, it peaked at 4.9 times the average. The show's average demand on a rolling year basis was 5.1 times the average title, compared to 3.6 times the title average for the last 30 days - this indicates decreased popularity. You can weigh these figures against your budget to determine whether the expense will pay off.
Using demand data, you can also optimize your programming decisions. Knowing which TV shows "The Sandman" fans enjoy can help you strategically schedule those titles. In February 2024, fans of "The Sandman" were also interested in "The Lord Of The Rings: The Rings Of Power", "Rick And Morty", "Foundation", "Loki", "The Wheel Of Time", "Andor", "Westworld", "Obi-wan Kenobi" and "The Witcher." Educated programming decisions can create a better viewing experience for your audience and increase engagement.
Finally, you can use demand data to know where to distribute your content and where to focus your marketing efforts for a particular TV show. By examining the top 10 global markets where "The Sandman" is most in-demand over the last 30 days, we find that this TV series outperforms the demand of the average TV show (1x) in each of these markets, including Russia, Brazil, Canada, and Ukraine. This can suggest which regions can successfully sell or display your content. You can create a marketing plan unique to each market that prioritizes these shows.
In summation, demand data can help you with content valuation, programming decisions, distribution, acquisition and marketing decisions. By using demand data to guide your decisions, you can provide your viewers with the most engaging content possible while maximizing ROI.
