Attention entertainment executives! When it comes to making informed content decisions, demand data can be invaluable. In this regard, we present an analysis of "The Witcher" for the month of October 2023 in India, and provide insights on how this data can help you make more informed content, acquisition, distribution, or programming decisions.
As you can see, "The Witcher" has a demand of 12.1 times the audience demand than the average show in India over the last 30 days, making it one of the most demanded series in the Indian market. Its performance globally is exceptional too, with worldwide audience demand across all platforms being outstanding. You can use this data to determine the value of the content, and its valuation using demand data provides global and region-specific insights for any title, and highlight the dollar value contribution of any title, to any platform, in any region.
Demographic and genre-specific demand data can also be used to determine what kind of content is most popular in any given market. In this case, you can see that "The Witcher" is in high demand in India across various genres, ranking at the 99.6th percentile in the mystery genre in October 2023. This reveals that the mystery genre is a lucrative opportunity in the Indian market.
It is also interesting to note that the show's genre and popularity also determine what other series fans of "The Witcher" are watching, which can help you identify potential investments, collaborations, and partnerships to optimize your strategies. For example, in this case, shows like "Loki," "Star Trek: Strange New Worlds", and "The Wheel Of Time" are also popular, indicating potential crossover opportunities with these successful franchises.
Furthermore, by examining the top 10 global markets where "The Witcher" is most in-demand, we found that the show outperforms the demand of the average TV show in each of these markets. This provides insight into potential marketing or distribution strategies and target markets for content that performs well across regions. For instance, given "The Witcher"'s outstanding demand in the United States, Russia, Germany, and the United Kingdom, these markets might be the focus for future releases of content with similar genre characteristics.
Analyzing the show's momentum, longevity, and reach, as well as the potential for spin-offs or franchises, can also indicate where to allocate content investments. As we saw with "The Witcher", its momentum and franchisability were both exceptional and it had higher-than-average longevity. This suggests that future investments in content with similar properties have a higher likelihood of payback and it can effectively be used in a cross-platforms franchise.
In conclusion, using demand data can provide detailed insights on what works and what doesn't in the entertainment market. Demonstrated through this analysis of "The Witcher" in India for October 2023, demand data can be applied to determine content, acquisition, distribution, or programming decisions to optimize strategies and obtain the best returns on investments.
