As an entertainment executive, you can use demand data to make informed decisions regarding content acquisition, distribution, and programming. Let's examine how demand data can help you with these decisions using "The X-Files" as an example.
Demand data is crucial in content valuation, which can help you determine the worth of a title or content library. By using Parrot Analytics content valuation system, you can determine the dollar value contribution of any title or library to any platform in any region. In the case of "The X-Files" in India, it has 3.1 times the audience demand of the average show in India over the last 30 days, which is a good valuation. Additionally, the show's demand has been increasing lately, making it a strategic asset.
You can also use demand data to understand the popularity of a title globally. "The X-Files" has a high demand among fans of the documentary genre in India, putting it in the 99.6th percentile in that category. Moreover, you can find similar shows that fans of "The X-Files" also like, such as "Supernatural," "The Mandalorian," and "Foundation," which can help you with acquiring content that your current audience may enjoy.
Demand data can also help you with subscriber retention and acquisition by showing you which titles are most popular among your current audience and what shows you should add to appeal to new subscribers. For example, "The X-Files" had an 8.5% increase in demand in India in January, indicating the show is still popular with the audience.
Moreover, demand data can inform your decision to target certain platforms for content distribution and help with pre-release marketing optimization. In the case of "The X-Files," global demand across all platforms is outstanding, especially in the United States and the United Kingdom, where demand is outstanding.
Finally, you can analyze demand for a title's travelability, longevity, momentum, franchisability, and reach. In the case of "The X-Files," travelability, and longevity are both exceptional, while momentum, franchisability, and reach are outstanding. Demand data also highlights the show's peak demand, as well as its rolling year demand.
In conclusion, demand data can help TV executives make informed strategic decisions. By leveraging this data, they can optimize their content valuation, acquisition, distribution, and programming strategy while retaining and acquiring new subscribers.
