As a TV executive, being able to use audience demand to make informed decisions about content, acquisition, distribution and programming is critical. Using the demand data as an example, we can gain insights into how "Tulsa King" has been performing in India and around the world.
One of the key benefits of using demand data is its ability to inform content valuation. An economic valuation system powered by global content demand and supply, Parrot Analytics' valuation system can reveal the dollar value contribution of any title to any platform in any region. Using demand data, content valuation helps broadcasters, studios, and distributors to understand how much each title is worth on a global scale. For example, we can use "Tulsa King" to determine how much it is worth to acquire the rights to the series in India or in other markets around the world.
Looking at the demand data for "Tulsa King" in India, we find that it has been performing well. The show has a demand that is 7.4 times the average in India, and it is in the 99.0th percentile in the drama genre in January. However, this high demand has been decreasing recently, with a 20.9% decrease in audience demand in January.
To make more informed acquisition decisions, we can look at shows that are similar to "Tulsa King" and see how they are performing in the Indian market. For example, "House Of The Dragon", "The Mandalorian", and "Yellowstone" are all shows that have been popular among fans of "Tulsa King" in India. By acquiring similar shows that have high demand in India, broadcasters, studios, and distributors can capitalize on this trend and attract more subscribers to their platform.
By examining the top 10 global markets where "Tulsa King" is most in-demand, we can see where it is performing the best. In the United States, the show achieved outstanding audience demand of 14.1x, making it the number one market globally for the series. Knowing this information, broadcasters, studios, and distributors can use the demand data to better target their marketing campaigns, create more effective programming strategies and increase content distribution to a wider audience.
Demand data also enables us to gain insights into the franchise potential of a series. According to the Parrot Pulse for "Tulsa King", its franchisability (spin-off potential) is outstanding. Therefore, broadcasters, studios, and distributors could look at creating spin-offs or exploring opportunities to monetize the IP for the series.
In summary, demand data can help TV executives make informed decisions about content, acquisition, distribution, and programming. Using "Tulsa King" as an example, we can see how demand data can help us to better understand the performance of a show in India and around the world and make informed decisions based on that data. By using demand data, broadcasters, studios, and distributors can make data-driven decisions that help them stand out in a crowded market, elevate their audience experience and grow their business.
