Demand data is a valuable tool that entertainment executives can use to make informed content, acquisition, distribution, and programming decisions. For example, let's consider the case of "Yellowjackets," a TV series with a unique storyline about a group of high school girls soccer players who survive a plane crash in the remote northern wilderness of Canada.
One key way demand data can be used is for content valuation. Parrot Analytics content valuation system is based on demand data and can reveal the dollar value contribution of any title, to any platform, in any region. Using demand data, executives can determine the dollar value of "Yellowjackets" in India and other regions and make informed decisions about how much to invest in the TV show.
Another way demand data can be used is to identify popular genres and predict the success of new content. For example, demand data shows that "Yellowjackets" is a highly popular drama in India, ranking at the 97.6th percentile in the drama genre in February 2024. Entertainment executives can use this information to create or acquire similar content that caters to the Indian audience's preferences and interests.
Demand data can also reveal trends and patterns in consumer behavior. By analyzing the trends in "Yellowjackets" viewership over time, the executives can determine whether the show's popularity is increasing or decreasing. In this case, demand for "Yellowjackets" decreased in India by 14.6% during February 2024 compared to the previous month. The executives can use this insight to redirect their investment strategy to more popular shows and content.
Furthermore, demand data can identify which markets offer the most potential for profitable content acquisition and distribution. For example, according to the data, the United States has the highest demand for "Yellowjackets" worldwide, with an outstanding audience demand of 16.1x greater than the average TV show. Entertainment executives can use this data to inform their content acquisition and distribution decisions, potentially focusing resources on penetration in the United States.
Finally, demand data can be used to inform marketing and promotional strategies. By analyzing the show's affinity and taste clusters, executives can determine which talent or brand would be best suited for promoting the show, which TV shows might help acquire or retain subscribers, and optimize the marketing campaign ahead of a premiere.
In conclusion, demand data is essential for making strategic decisions in the global entertainment industry. Entertainment executives can leverage the insights found in demand data to inform content, acquisition, distribution, and programming decisions. The case of "Yellowjackets" highlights how demand data can be used to understand audience behavior, value content, identify profitable markets, and optimize promotional strategies.
