Using the demand data for "9-1-1" in Italy in January 2024, we can uncover insights that can be valuable for various entertainment executives. For content and acquisition decisions, demand data can help determine the value of a show, identify an under-monetized show, and assess a TV series' ability to drive subscriptions and reduce churn. Programming decisions can be made by using demand data to decide on release strategies and pricing, identify the most popular genres within a particular market, and optimize marketing campaigns for a premiere.
For example, the fact that "9-1-1" has four times the audience demand of the average show in Italy over the last 30 days indicates that this show is valuable to the Italian market. This insight could lead to the acquisition of more episodes of the show or the creation of similar content that speaks to the audience's demand in Italy. Additionally, comparing the show's performance over the last year versus the last 30-days can reveal if the popularity of the show is increasing or decreasing.
The fact that fans of "9-1-1" also like "The Good Doctor," "The Rookie," "The Passage," and "S.W.A.T." provides executives with valuable information for content decisions. These insights can help executives identify which similar shows they should acquire or develop that will resonate with their target audience in Italy.
The fact that demand for "9-1-1" in Italy increased by 28.5% in January 2024, with a spike in mid-January, can inform acquisition decisions and scheduling on when to air the show to maximize its potential. Additionally, the show's international demand, as measured by its travelability, can indicate the potential for the show to perform well in other international markets.
Overall, demand can be a powerful tool for various entertainment executives, providing insights into audience preferences, content valuation, and potential franchise opportunities. As such, decision-makers can utilize demand data to make data-driven decisions in content creation, acquisition, distribution, and programming.
