If you're an entertainment professional, understanding the demand data can help you make informed decisions. For instance, let's use the show "Arcane" as an example. It's a TV series set in utopian Piltover and the oppressed underground of Zaun, and it recently aired in Italy. Parrot Analytics uses demand data to provide an outline of this show's popularity, which could be helpful in making various decisions related to content creation, acquisition, distribution, and programming. Here are some questions that demand data can answer related to "Arcane" in Italy to illustrate the point:
1. How popular is the show, and how does it compare to other TV shows in Italy?
Ans: Demand data indicates that "Arcane" is extremely popular in Italy. In the last 30 days, demand for "Arcane" was 5.3 times higher than the average show in Italy, and it's in the 98.6th percentile of demand for drama titles in Italy. This could mean that investing in acquiring or producing similar content in Italy could pay off in terms of audience engagement and retention.
2. Is this show gaining or losing popularity over time?
Ans: Demand for "Arcane" in Italy has been increasing over the last 90 days, with a 50.4% increase in demand in December 2023. This could lead to programming decisions on whether to continue airing the same show or consider adding more content similar in style or genre to retain the audience.
3. In which countries is "Arcane" most in-demand?
Ans: "Arcane" is performing exceptionally well in multiple countries, including the United States, Russia, China, France, Canada, Ukraine, Brazil, the United Kingdom, and the Netherlands. This popularity could provide valuable opportunities for distribution or other content-related decisions in those countries.
4. What are the demographic and preference characteristics of fans of "Arcane," and what other shows do they like?
Ans: fans of “Arcane” in Italy like adjacent shows like “Loki”, “The Witcher,” “Foundation,” “Invincible” and “House of the Dragon.” These preferences could provide some guidance on future content acquisition or development decisions.
5. What is the potential commercial value of “Arcane”, and how does it compare to other TV series?
Ans: Parrot Analytics' content valuation system could be used to estimate how much "Arcane" is worth and how much it could contribute to a particular platform's revenue. Demand data is the basis for this system, making it useful in determining estimates of value and ROI for this show. Additionally, the show's franchisability (spin-off potential) and travelability (international appeal) are both outstanding, making it an excellent candidate for spin-offs in new markets. Decision-makers can use this data to gauge how much to invest in the show or other similar content.
Overall, there are numerous questions that demand data can answer, and utilizing it could provide entertainment executives with valuable insights for content decisions, acquisitions, distributions, and programming, as demonstrated by the example of "Arcane".
