Demand data is a powerful tool that can be used by entertainment executives across a range of companies from OTT platforms to content distributors to make more informed decisions about content acquisition, distribution, and programming. Using the example of "Arrow" in Italy, we can highlight some of the key insights that demand data provides.
One of the most important use cases for demand data is content valuation. By analyzing the demand for a particular title, executives can determine how much that content is worth to their platform. In the case of "Arrow", we see that over the last 30 days it has had 4.0 times the audience demand of the average show in Italy, which is a good indication of its overall value. However, its demand has decreased recently by 78.9%, so executives may need to consider this trend when making content decisions.
Demand data also provides insights into audience preferences, allowing executives to make more informed decisions about the types of content that will appeal to their audience. For example, we can see that fans of "Arrow" in Italy also like shows such as "Loki", "Supergirl", and "The Walking Dead". This type of information can be used to inform acquisition decisions and to program content in a way that appeals to fans of similar shows.
In addition to helping executives make decisions about individual titles, demand data can also provide insights into broader trends in audience behavior. For example, by analyzing the top 10 global markets where "Arrow" is most in-demand, we see that it outperforms the average TV show in each of these markets. This could indicate a broader trend towards superhero shows or action-adventure content.
Finally, demand data can also provide insights into the performance of individual titles over time. In the case of "Arrow", we see that its momentum (the pace of growth) has been outstanding and its longevity (how well demand is maintained over time) is exceptional. This type of information can be used to make more informed decisions about renewing or canceling a show.
Overall, demand data is a powerful tool that can be used by entertainment executives across a range of companies to make more informed content decisions. Whether analyzing the value of individual titles or identifying broader audience trends, demand data provides valuable insights that can help executives stay ahead of the curve in a rapidly changing entertainment landscape.
