Entertainment decision-makers need to have a comprehensive understanding of a TV show's audience demand in order to make informed decisions about content acquisition, distribution, and programming. By analyzing the demand data for "Bluey" in Italy during December 2023, we can explore the insights that can be drawn from demand data and how they can inform decision-making.
Content valuation: Content valuation can be determined by estimating how much revenue a specific title can generate for a platform, and how titles perform in terms of subscriber acquisition and retention. The demand data for "Bluey" in Italy shows that the series has been increasing in popularity, with demand for the show having increased by 63.4% during December 2023. The show has also been achieving strong demand performance in Italy, with demand levels for "Bluey" having exceeded 4.3 times the audience demand for the average show in Italy over the last 30 days. This level of demand is above average, with only 8.6% of TV shows achieving this level of demand.
Optimal release strategy and pricing: The increase in demand for "Bluey" during December 2023 in Italy is a useful indicator to help understand the best time to release a new season or episode of a TV show. As the demand for the show spiked in late December in Italy, this could indicate a peak time in the year when viewers are more likely to tune in. This information can be used by network executives to inform decision-making about an optimal release strategy and pricing for the show.
Discovery and Recommendations: By examining the list of other shows that fans of "Bluey" also like, such as "We Bare Bears", "Spongebob Squarepants", and "Hey Duggee", network executives could use this information to recommend and promote these shows to audiences who have expressed demand for "Bluey". This approach helps to target relevant content to audiences who are more likely to be interested. Indeed, demand for similar family-friendly content from the US, UK, and other countries has been outstanding, offering evidence that geographic bounds may be overridden by similar types of content.
Supplier Acquisition: By using demand data to identify genres that are resonating with audiences in specific markets, OTT platforms can identify the types of content they need to acquire or produce. In the case of "Bluey", the show is classified under the family genre, indicating that an OTT platform targeting family audiences could consider acquiring this show to meet the demand of their subscriber base.
Longevity: The longevity dimension measures audience demand over time and helps content creators understand how well the audience demand for a show is maintained over a period. Longevity data on "Bluey" indicates that the show has good performance, demonstrating that the show has sustained demand throughout the year, giving executives confidence that viewers will continue to pursue the show in the future.
Competitive Benchmarking: By comparing the performance of "Bluey" against other titles in the same genre, executives can understand the strength of their genre positioning and determine which title to acquire or develop. Since "Bluey" is ranked at 98.6th percentile in the family genre in Italy in December 2023, network executives can use this information to position their content acquisition decision-making based on the competitive landscape of the industry.
In conclusion, the insights gained from analyzing audience demand data offer a wealth of information to entertainment executives across the content acquisition, distribution, and programming process. By considering the demand for a title in the context of other factors like the compatibility of content with the platform and the preferences of the target audience, network executives could recognize the trends in the data that will provide crucial insights to enable well-informed decision-making. Carried out properly, the evaluation of demand data could allow for optimal allocation of financial resources and the creation of genre-positioning based on the strengths and weaknesses of competitors’ content catalogs.
