As an executive at an OTT platform, SVOD or Pay TV network, you are constantly searching for ways to grow your audience, increase engagement, and acquire or produce content that resonates with your viewers. In order to achieve these goals, it is crucial to understand the audience demand for TV shows and its implications for content valuation. Demand data is a powerful tool that can help entertainment executives make smarter acquisition, distribution, programming, and content decisions.
One way to use demand data is by measuring the value of existing titles to your platform. For instance, using the example of "Casi Ángeles" in Italy, demand for the show has been increasing recently, which indicates that this show may be an attractive acquisition for your platform. With 3.3 times the audience demand of the average show in Italy over the last 30 days, the demand for this show is good and it achieved the peak rank of #259 in Italy. This is valuable information to consider when evaluating whether "Casi Ángeles" is worth acquiring or investing in as part of your platform's library.
Moreover, it is possible to use demand data to inform programming decisions. You can examine what shows fans of "Casi Ángeles" also like, which may reveal trends in the types of content that resonate with your viewers. Demand data can also help optimize release strategies and pricing, as well as inform pre-release marketing campaigns to generate greater awareness ahead of a premiere.
Another way to use demand data is to identify under-monetized titles and new opportunities for content distribution. For instance, the fact that "Casi Ángeles" has higher demand than 98.2% of all family titles in Italy suggests that other shows in the family genre may be underperforming and may represent an opportunity for investment. Demand data can also help uncover white spaces in local markets, inform strategic talent partnerships and identify current taste clusters among your platform's viewers.
Demand data can also be used to assess the financial valuation of content, whether it's an individual series or an entire library. By analyzing how much of a show's value is being driven by demand for a specific aspect, such as a star or the content library as a whole, you can derive a more accurate estimate of its true economic value. Parrot Analytics' content valuation system is powered by global content demand and supply and can reveal the dollar value contribution of any title.
In conclusion, demand data is a crucial tool that can help entertainment executives make more informed decisions about content acquisition, programming, distribution, and content valuation. Whether you are looking to expand your audience, increase engagement, or drive revenue, demand data is a must-have to inform your strategic decision-making process. In the case of "Casi Ángeles", demand data suggests that this show is worth your platform's consideration, especially when evaluating other family genre shows that may be underperforming, or investigating how to expand your viewer base in Uruguay, where demand is outstanding.
