As an entertainment executive, it can be challenging to make informed content decisions that will drive growth and revenue, and that's why Parrot Analytics' demand data is a valuable tool. In this case, let's consider the performance of "Clique Dimanche" in Italy during December 2023.
Using Parrot Analytics' demand data, we can find out that "Clique Dimanche" has 2.8 times the audience demand of the average show in Italy in the last 30 days. Therefore, with this result, we can conclude that the show has been popular in the country. Additionally, we can compare the show's demand over the last 30 days (2.8 times the title average) vs. demand measured over a rolling year (3.8 times the title average). It shows that the show has decreased popularity and its content value would have changed.
Another aspect we can consider is "Clique Dimanche"'s rank and genre percentile in Italy. During December 2023, the show reached the peak rank of #420 in Italy and it ranks at the 98.2 percentile in the news genre. These numbers indicate that the show has performed well compared to its peers.
Also, we can use the data to track the change in demand for the show in Italy over the month. The audience demand for "Clique Dimanche" has increased by 53.3% in the region during December 2023. This information can assist in programming and scheduling decisions of future episodes.
Furthermore, the Parrot Pulse for "Clique Dimanche" indicates the show's performance across six dimensions: global audience demand, travelability, longevity, momentum, franchisability and reach. This measure shows that the show's global audience demand is good although its travelability (international demand relative to its home market) is poor.
Finally, we can use this data to determine which other markets have shown high demand for the series and how well the show has performed in each market compared to the industry average. According to the data, France is the top market where "Clique Dimanche" demands a lot of audience attention. With the show achieving 3.5 times the industry average demand in the country, this result shows that there should be more investment in developing the show for that region. Germany, Morocco, and the United Kingdom also show good demand for the show.
The data insights gathered in this analysis of "Clique Dimanche" performance in Italy during December 2023 demonstrates how the use of demand data by an entertainment executive can assist you in making more informed decisions about content, acquisition, distribution, and programming. Additionally, content valuation derived from demand data can reveal the dollar value contribution of any title to any platform in any region.
