As an entertainment executive, you can use demand data as a valuable tool to make more informed decisions about your content portfolio. For instance, let's examine how demand data for "Courage The Cowardly Dog" can inform content decisions in Italy in February 2024.
First, the show has achieved a good level of demand in Italy compared to the average show in the region, indicating that it has a sizeable audience base. The show also ranks exceptionally well in the comedy genre category, indicating its strong pull among comedy fans. It achieved outstanding demand ratings across six global performance dimensions, illustrating its strong travelability across markets and good franchisability. The show's reach is also strong, with its audience base spread across the world.
However, demand performance should also be evaluated periodically to identify how it evolves over time. In this regard, its momentum, which determines the pace of growth in demand, went down slightly during February 2024. Although the show's global standing across six dimensions was outstanding, its demand in Italy did decrease by 26.2% in February 2024, which is a noteworthy drop. We also learned that fans of "Courage The Cowardly Dog" are also fans of other shows like "Batman: The Animated Series", "ICarly" and "Johnny Bravo".
Using demand data, you can calculate the value of "Courage The Cowardly Dog" in Italy, as well as its potential ROI on local platforms. Similarly, by comparing its demand across various global markets with average show demand ratings, you can assess its popularity and its potential in those markets. You can decide to invest in content that appeals to similar fans of this show.
Through the use of demand data, you can also evaluate the longevity of the show's demand, which illustrates how well the audience demand is sustained over time. For "Courage The Cowardly Dog," its longevity is shown to be outstanding on a 30-day basis, indicating that its popularity is currently on the rise.
All in all, demand data can be a crucial tool to help you make more informed decisions on your content portfolio. By leveraging the comprehensive demand data that Parrot Analytics provides, you can make better decisions on content valuation, distribution, acquisition and programming decisions.
