For entertainment executives, understanding audience demand is crucial when making decisions that involve content valuation, acquisition, distribution, and programming. By analyzing demand data, we can gain insights into trends and identify opportunities in different global markets. Let's take a look at "High Desert" as an example of how demand data can be used in decision making.
Content Valuation:
With "High Desert" achieving 2.8 times the audience demand of the average show in Italy over the last 30 days, it's clear that demand for this show is good in Italy. Only 8.6% of all TV shows have this level of demand. Executives can use this demand data to determine the value of the show in the Italian market, and how it compares to other shows available on the platform. Comparing demand data across different regions can help executives understand the value of a content library to a platform over time.
Acquisition Decisions:
By examining the show's rank and previous demand data, executives can track its performance in the market. In this case "High Desert" achieved peak rank of #417 in the Italian market, but dropped by 334 spots during December in Italy. Executives can use this information to help make informed decisions on which TV shows to acquire for their platform or network.
Distribution Decisions:
The show's travelability (a metric that quantifies a show's international demand relative to its home market) is rated as "okay" which means there could be opportunities in markets outside of Italy. Executives can use demand data to identify high-potential markets for distributing the show, and to determine release strategy and pricing.
Programming Decisions:
Looking at the show's performance within the comedy genre in Italy, "High Desert" ranks at the 97.6th percentile, which means it has higher demand than 97.6% of all comedy titles in Italy. Executives can use this information to make programming decisions, such as programming similar comedy titles corresponding to audience taste clusters, or offering the show prominently on the platform or network to increase its reach.
In summary, demand data from Parrot Analytics can provide valuable insights for decision making processes across various aspects of the entertainment industry. By analyzing global audience demand and supply for any title, executives can make informed decisions on content valuation, acquisition, distribution, and programming.
