As an entertainment executive, understanding audience demand is crucial in making informed content and acquisition decisions. Using demand data, we can see that "Inside Edition" is good in terms of demand in Italy, with 2.7 times the audience demand of the average show in Italy over the last 30 days. Furthermore, we can see that it has higher audience demand than 98.4% of all news titles in Italy, indicating that it is a popular news show in this region.
Demand data also provides insights into the show's performance over time. For example, compared to its demand of 4.3 times the average over the last 90 days, demand for this show has been decreasing recently. Additionally, the show has experienced a significant drop in rank by 33 spots in January in Italy. By examining the top 10 global markets where "Inside Edition" is most in-demand, we can see that the United States is the show's number one market globally, with outstanding audience demand of 14.4x. This information is essential in determining which markets to focus on when distributing and promoting the show.
Moreover, demand data can help entertainment executives make programming decisions. For instance, by examining which other shows the fans of "Inside Edition" like, it is possible to identify potential new programming that may appeal to this same audience group. Additionally, through demand data, it is possible to understand audience preferences and tastes, including the most popular genres in specific markets. This information is helpful in determining which type(s) of content exhibit opportunities for acquisition or production.
Demand data also plays a vital role in content valuation. By using Parrot Analytics' content valuation system, we can quantify the platform-specific marginal revenue contribution, assess a TV series' ability to drive subscriptions and mitigate churn, and calculate the return on investment (ROI) a specific title would bring to any given platform. Subsequently, this information can be used to make informed content acquisition and distribution decisions and determine how much content is worth to a particular streaming platform.
In conclusion, demand data provides invaluable insights to entertainment executives when making content, acquisition, or distribution decisions. This information helps to quantify the value of content and identify which shows have increasing audiences, which shows have the potential to become franchises, and which shows may need more marketing spend to maintain their audiences. The ability to understand audience preferences and tastes is also important in making programming decisions, identifying new opportunities for production or acquisition, and mapping local whitespaces.
