As an entertainment executive in charge of making content decisions, the analysis of "Loki" for the month of February 2024 in Italy can provide valuable insights. Using Parrot Analytics demand data, you can make informed decisions on content valuation, acquisition, distribution and programming. Here are some possible ways you can use demand data:
- Content Valuation: You can use demand data to determine the dollar value contribution of "Loki" to your platform in Italy, or even globally. The Parrot Analytics content valuation system calculates the dollar value of any title to any platform in any region providing you with the information needed to negotiate prices, optimize spending, and uncover the true worth of your content library.
- Acquisition Decisions: Since "Loki" has higher demand than 99.9% of all drama titles in Italy, it would be a strategic asset for a streaming platform or linear network looking to draw in or retain subscribers in this region. The demand data also indicates that "Loki"'s appeal is spread across different global markets, with the United States at the top followed by Russia, United Kingdom, and Brazil translating to opportunities for distribution or localization of the content in these regions.
- Programming Decisions: By analyzing the top 10 global markets where "Loki" is most in-demand, you can find out how the show is performing in these markets and use it to inform your programming strategy. For instance, the demand in the United States, Russia, and Brazil is outstanding, indicating that these regions have the most appetite for the genre. As a result, you can decide to prioritize these regions in your programming strategy, maybe, run a marketing campaign in these regions and further optimize release strategies.
- Distribution Decisions: By examining the Parrot Pulse for "Loki" show, you can determine how well the show is performing on a global scale- worldwide audience demand is exceptional, whilst its travelability is exceptional. The show's performance in various markets can inform your distribution strategy- you can decide which platforms to target for distributing "Loki" by looking at the markets where the show is most in-demand, such as the United States, Russia, the United Kingdom and Brazil.
- Marketing Decisions: Demand data can inform pre-release marketing decisions and help you optimize your marketing campaign ahead of premiere. For instance, the brands, talent, or shows that fans of "Loki" also like such as "Rick And Morty", "Foundation", or "The Mandalorian" can inform your marketing campaign, promotional materials, and partnerships.
In summary, using Parrot Analytics demand data for "Loki" and other TV series can help you make more informed content, acquisition, distribution, and programming decisions. From content valuation to distribution decisions, demand data enables you to quantify the platform-specific marginal revenue contribution of a title, how well a show is performing globally and in specific markets, the show's franchise potential, appeal, and much more. These insights provide a competitive edge and help you maximize the value of your content library or ace your content acquisition and distribution strategies.
