Entertainment executives can use demand data to make more informed content, acquisition, distribution, and programming decisions. For instance, looking at "LOL: Chi Ride È Fuori," executives can use the demand data to determine the show's value to the Italian market and other global markets.
Parrot Analytics' content valuation system, powered by global content demand and supply, can help executives determine the economic value of the show to any platform in any region, assisting them in making informed content financing decisions. Executives can use demand data to determine the popularity of the show relative to other titles using the same genres, ascertain the show's ability to drive subscriptions and mitigate churn, assess its value as a strategic asset for a streaming platform, and estimate its cannibalization of audiences if available on multiple services.
Furthermore, executives can use demand data to determine which platforms to target when distributing their content, and which titles to acquire for their platforms to keep their audience happy and attract new subscribers. They can also use demand data to uncover under-monetized titles, which allows them to find new opportunity markets for content distribution.
Moreover, executives can leverage demand data to make informed programming decisions to optimize the release strategy and pricing of their content. They can determine when and where to launch the show for the best outcome. Additionally, using demand data, executives can explore the popularity of different genres and use this to make decisions concerning supply and demand, including acquisitions and product decisions.
For instance, examining the demand data for "LOL: Chi Ride È Fuori," executives can see that the show is 5.5 times more in-demand than the average show in Italy over the last 30 days, with an increase in demand by 12.8% during the month. The show's demand spike in late December indicates that during that time, it would have been an excellent time to market the show to fans.
Executives can also use demand data to assess the show's performance across six key dimensions, namely audience demand, travelability, longevity, momentum, franchisability, and reach. For "LOL: Chi Ride È Fuori," the show has good audience demand and momentum, while its reach, travelability, longevity, and franchisability are poor.
Lastly, executives can use demand data to compare the show's performance on a one-year rolling basis versus the last 30-days. This comparison reveals that "LOL: Chi Ride È Fuori" has increased popularity. For instance, peak demand increased by 46.5% over the last 30-days compared to the one-year average. These insights can direct executives on how to optimize their content decisions such as marketing campaigns, programming, distribution, and acquisition.
