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What is Demand? Why Demand? Industry Products Insights
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Parrot Analytics Insights - January 2024

If you're an entertainment executive or decision-maker considering "Masha's Tales", the demand data can give you insights that can aid in distribution, programming and acquisition decisions.

For instance, you can use the show's data to see how much viewers in Italy enjoy the comedy genre and determine whether "Masha's Tales" can be a suitable addition or potential replacement to the current ones being shown. With its exceptional demand rating in the comedy genre, you can expect the show to attract a considerable audience. Additionally, it's essential to note that the show's demand data in Italy increased by 9 points over one month and peak ranks at #28 in the country.

If you run an OTT platform or SVOD service, understanding the position of "Masha's Tales" globally can determine if the show contributes enough to your platform to maintain and upsell subscriptions. With excellent franchisability and travelability, the show's spin-off potential looks promising, and you could leverage its global name to expand your service's reach. Masha's Tales is exceptional in longevity, and this gives you information on how well-liked the show is by audiences over time, indicating an opportunity to bundle it with other evergreen comedy titles to engage your customers and curb churn.

For studios, content distributors, or TV series financing companies, shows exceptionally traveled, like "Masha's Tales," have great potential for worldwide distribution. The audience demand across multiple platforms equally is favorable, as it shows the title has a global fan base that's retained over time. This data is particularly helpful when you're considering how to allocate production funds and determining distribution rights, so you can maximize your returns.

"Taste clusters" identified by the demand data for "Masha's Tales" could offer insights on your audience's preferences by looking at data analysis on related shows and the factors that prompted their growth. This data could help talent agencies or TV production companies understand the kind of content that is in-demand and provide insights that have a lot of potentials in the creation of other in-demand titles.

Finally, content valuation systems powered by demand data, which is where Parrot Analytics comes in, will enable you, as a TV executive, to determine the dollar value contribution of a show, such as "Masha's Tales," to any platform or region. With this data, you can ascertain how much it's worth to acquire or sell the show, the extent of its contribution to the platform's revenue, and other pertinent financial data values that determine profitability. Overall, the demand data for "Masha's Tales" provides valuable insights for decision-making across different sectors of the entertainment industry.

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