As an entertainment executive, it is important to use data-driven insights to make informed decisions about content acquisition, programming, and distribution. Demand data, like the data provided for "Midnight Mass" in Italy, can be a valuable tool in this regard.
Demand data can help us answer several key questions such as:
- How well is a show performing in a specific market like Italy, and how does that compare to the average show in that market?
- How sustainable is the show's popularity over time?
- What is the show's potential for international success or spin-offs?
- Which other shows are most popular with audiences that also enjoy "Midnight Mass"?
Analyzing the demand data provided for "Midnight Mass" in Italy reveals that the show is performing well, with 2.7 times the audience demand of the average show in Italy over the last 30 days. However, this is a recent decrease from the show's 3.0 times the average demand over the last 90 days. The show ranks at the 96.9th percentile in the drama genre, indicating very high demand, higher than 96.9% of all drama titles in the country.
The show's Parrot Pulse rating across six dimensions also indicates good audience demand and momentum globally. The show's travelability or its potential for international success is just okay while its longevity, momentum, reach, and franchisability are good.
Analyzing the top 10 global markets where "Midnight Mass" is most in-demand helps to determine which regions may be worth targeting for content acquisition or distribution. Russia is "Midnight Mass"'s number one market globally, with a good audience demand of 4.3 times the average show. Other markets where the show is performing well include Brazil, Canada, the United States, Italy, the United Kingdom, Germany, Bulgaria, and Sweden.
Demand data can also be used to identify viewer preferences. The analysis shows us that fans of "Midnight Mass" also enjoy shows like "The Last Of Us", "The Fall Of The House Of Usher", "Summer Time Rendering", "It's Always Sunny In Philadelphia", "Pantheon", "Loki", "South Park", "Silo" and "Gen V".
In conclusion, demand data can be used to make informed decisions about content valuation or acquisition, programming, and distribution. It can help content creators and distributors understand the popularity of their shows in different markets and assess their potential for international success, spin-offs or franchises. Additionally, understanding audience preferences can help in making key programming decisions. By analyzing demand data, entertainment executives can make data-informed decisions to maximize their content's impact and reach.
