As an entertainment executive analyzing the audience demand data for "Person Of Interest" in Italy during December 2023, we can use it to make informed content acquisition, distribution, and programming decisions. Below are some of the questions we can answer using Parrot Analytics' demand data and how they relate to content valuation:
- Content Valuation: The demand data reveals that "Person Of Interest" has 4.0 times the audience demand of the average show in Italy for the last 30 days. This shows that the show has a higher value and can contribute significantly to the platform's business. With this information, we can quantify the platform's specific marginal revenue contribution and how the title drives engagement across the rest of the catalog.
- Acquiring Content: By examining the top 10 global markets where "Person Of Interest" is most in-demand over the last 30 days, we find that the show is performing well in the United States, China, Brazil, France, Russia, the UK, Australia, Netherlands, and Germany. This information will help an SVOD platform or linear network to decide whether to acquire this show or not based on the size of its target markets.
- Programming and Distribution Decisions: It is essential to understand a show's audience demand and how it is performing in different markets before deciding to program or distribute it. In December 2023, "Person Of Interest" is ranked at the 98.0th percentile in the drama genre in Italy. This means it has higher demand than 98.0% of all drama titles in Italy. This shows that the show is a good fit for an OTT platform or the linear network’s audience in Italy. Additionally, the show's franchisability, reach, and longevity are outstanding, suggesting that this show can be further developed and can attract new subscribers. The show's Metadata reveals that it is ended, but streaming services can still stream it to attract new fans.
- Subscriber Retention and Acquisition: Understanding the demand of a show can help a platform decide which titles to buy to keep its current audience happy, and which shows are most appealing to attract new subscribers. For example, the demand data shows that "Person Of Interest" has higher demand than other popular shows such as "Rick And Morty", "Breaking Bad", "Westworld", "The Boys", and "Loki". Insight on what elements of these shows resonate with the audience allow the platform or studio to identify new opportunities to acquire or produce content.
- Competitive Benchmarking: With 4.0 times the audience demand of the average show in Italy for the last 30 days, "Person Of Interest" is performing well in Italy but dropped by 396 spots during December compared to other shows. This drop can be attributed to demand spiking in mid-December and then gradually declining towards the end of the month. By comparing this show's performance against others, executives can measure if thier titles and programming are capturing audience attention.
In conclusion, Parrot Analytics' demand data can help entertainment executives working in different companies make informed content acquisition, distribution, and programming decisions. The data also provides insight into content valuation, the audience demand for a specific title in different regions, and the performance of a show in relation to other shows in the market.
