Are you an entertainment executive looking for ways to improve your content acquisition and distribution decisions? Using demand data provided by Parrot Analytics can help you make more informed decisions. Let's take an example of "Primal" TV series in Italy in February 2024.
The demand data for "Primal" can be used in various ways to make informed decisions. For instance, content valuation can be determined by using demand data, such as how much is the show worth, how much of its value is determined by the demand for individual stars, and why the show is a strategic asset for a streaming platform.
We can see that it is 2.5 times more in-demand than the average show in Italy for the last 30 days, and only 8.6% of all TV shows have this level of demand. It is important to note that demand for this show has increased recently, compared to the last 90 days. By analyzing the peak rank (#450) and rank change in February, we can determine its performance for the month and identify areas that need improvement.
The demand in Italy for "Primal" shows that it ranks at the 96.9th percentile in the drama genre, which indicates that it has higher demand than 96.9% of all drama titles in Italy. Further analysis reveals the other shows that the fans of "Primal" also like, and the show's current trend in audience demand.
We can also analyze the global performance of the show using Parrot Pulse and determine its travelability, momentum, longevity, reach, and franchisability. This data can help content executives to assess the show's performance, identify areas for improvement, and measure it against performance standards.
The rolling year basis for "Primal" TV series allows for examination of patterns related to popularity and suggests that the popularity of the show has increased based on the last 30 days' demand data. Additionally, examining the market rank for each of the show's highest demanded countries can also provide great insights that will help content executives make informed decisions about where to acquire and distribute the series.
In conclusion, demand data can be used to help entertainment executives make informed decisions on which content to acquire, distribute, program, or finance. This data can also help measure performance, evaluate market trends, identify under-monetized titles, evaluate business opportunities surrounding a particular show, and optimize pre-release marketing and post-release engagement strategies to ensure maximum user engagement. Parrot Analytics provides the insights necessary for entertainment executives to stay ahead in the industry and make data-driven decisions.
