As an entertainment executive, understanding demand data can help you make informed decisions about your content. The example of "Ranking Of Kings" in Italy in January 2024 showcases the various ways you can use demand data to make more informed content, acquisition, distribution, and programming decisions.
One of the first things to note is that "Ranking Of Kings" had 7.5 times the audience demand of the average show in Italy over the last 30 days. This indicates good demand for the show and only 8.6% of all TV shows have this level of demand. Additionally, its demand has been increasing over the last 30 days. By examining the show's rank, it achieved the peak rank of #153 in Italy and moved up in rank by 0 spots during January.
Demand data can also inform you about the genre preference of the audience and who else they might be interested in. "Ranking Of Kings" ranks at the 99.2th percentile in the comedy genre, meaning it has higher demand than 99.2% of all comedy titles in Italy. Additionally, other shows that "Ranking Of Kings" fans like include "The Great Jahy Will Not Be Defeated!" and "Kaguya-sama: Love Is War." This information can help in making informed programming decisions complementary to "Ranking Of Kings."
Furthermore, demand data can help you understand how well content is performing abroad or in different markets. For instance, "Ranking Of Kings" has good demand in France and Italy, while demand is also good in the US, Japan, Spain, Philippines, Ukraine, Sweden, and South Korea. This information can help with acquisition and distribution decisions, such as picking up the rights to air a show in a certain country or targeting marketing efforts to specific regions.
Demand data can also provide insights into the performance of a show in the long term. For example, the longevity of "Ranking Of Kings" is good, indicating that audience demand is maintained over time. Moreover, the momentum of the show is exceptional, and the show's franchisability or spin-off potential is good. Finally, its reach or the number of people expressing demand for the show is okay. These metrics could help in content valuation and give insights into the franchise and merchandise opportunities around the show.
In conclusion, understanding demand data can provide guidance on content valuation, acquisition, distribution, and programming decisions. By analyzing the audience demand for a show like "Ranking Of Kings," executives can make data-driven decisions that lead to successful outcomes for their respective entertainment companies.
