As a content executive, there are a variety of strategic content decisions - from programming to content valuation - that can be made using demand data like that of "Snowpiercer (2020)" in Italy.
One of the most valuable uses of demand data is in content valuation. With Parrot Analytics' content valuation system, you can see how much a specific title is worth to a platform or service in any given region. With the information regarding how much audience demand "Snowpiercer (2020)" has in Italy, executives can then analyze how well the series is performing compared to other TV shows in Italy. For instance, they can look at the percentage of the population that is tuning into "Snowpiercer (2020)" in Italy and what it means for their investment in the series.
Moreover, in terms of acquisitions decision-making for streaming services, understanding the travelability measure is vital. Generating reports that help to determine a TV show’s appeal to audiences in different regions can enable the platform to acquire titles in the right places to maximize its overall ROI. For instance, in comparison to its home market, the United States, "Snowpiercer (2020)" has 36% demand in Italy which indicates potential for greater local production or acquisition of similar international content.
Another insight gleaned from demand data is regarding programming decisions. We can compare the demand of "Snowpiercer (2020)" to that of other popular TV shows in Italy, such as "The Mandalorian", "The Wheel Of Time", "Loki", "Foundation", "The Walking Dead", "House Of The Dragon", "The Witcher", "Star Trek: Discovery" and "Silo". This information can lead to decisions about what TV shows to schedule side by side with Snowpiercer in order to offer viewers more selection and increase their engagement with the content.
In addition, understanding demand data can help determine the effectiveness of the marketing campaign for a show, which may help to boost its momentum and reach. In the instance of "Snowpiercer (2020)", the show's momentum is deemed good which means that it's maintaining its audience well, but there was a sudden spike in audience demand in late January 2024 for Italy which could be due to new marketing efforts.
To sum up, the demand data of "Snowpiercer (2020)" in Italy provides executives with a variety of insights into this show, including its regional popularity, demand trends, and potential for spinoffs and other orders. As such, platform executives can make informed content decisions whether with respect to acquisition, content valuation, programming, or marketing strategies.
