As an entertainment executive, you can leverage demand data provided by Parrot Analytics to make informed decisions regarding content, acquisition, distribution, and programming. The popularity of "Squid Game" in Italy during January 2024 can serve as an excellent example of how demand data can be used to gauge the performance of a TV series in a specific market.
Squid Game's level of demand can be used to estimate the show's worth from a content valuation perspective. Parrot Analytics' content valuation system is based on demand data and can reveal the contributions of any title in any region to any platform. By accessing the Parrot Pulse, executives can analyze Squid Game's global performance, travelability, longevity, momentum, franchisability, and reach dimensions.
Moreover, Parrot Analytics' demand data provides valuable information on Squid Game's audience demand trends and its top-performing global markets. It can help an executive with the acquisition and distribution of Squid Game's content by identifying similar titles to which existing fans of Squid Game are drawn. This insight also extends to programming schedules where promotions of similar titles to Squid Game can be made.
The observation that despite a recent decline in the demand among Italian viewers, the show is still holding 6.9 times more demand than the average TV show, presents insight into Squid Game's ongoing appeal in Italy. By identifying the decline in demand, an executive can consider re-promoting the show to reignite audience interest. Additionally, noting the spike in demand in late January allows an executive to examine promotional campaigns in the months before the spike to gauge what may have influenced this shift.
An executive can use Parrot Analytics' demand data to study the show’s demand in different demographics, identify which audiences you are currently reaching and optimize promotional campaigns to increase the show's popularity in under-represented demographics. By understanding its top-performing global markets, media companies can invest in more localized content and tap into new audiences.
Finally, Squid Game's 43.2% increase in popularity observed over 30 days, coupled with its outstanding demand performance across six dimensions, highlights the increased popularity of the show. This observation informs executives that there is still a significant upside in the show's popularity, and they can leverage this insight in renewing the show or producing spin-offs.
