As an entertainment executive, demand data can provide invaluable insights into the performance of your content, helping you make more informed decisions regarding everything from content valuation and acquisition, to distribution and programming. In analyzing "Star Trek: Lower Decks" in Italy during the month of January 2024, we can see how demand data can be used for strategic decision-making.
One important question that demand data can answer is how much a series is worth, and in Italy, "Star Trek: Lower Decks" has been performing well, with 7.5 times the audience demand of the average show, and demand higher than 99.2% of all comedy titles in the country. This data can contribute to quantifying the platform-specific marginal revenue contribution and how a title drives engagement across the rest of the library, thus aiding content valuation.
Demand data can also inform decisions around programming and content acquisition. By looking at other shows that fans of "Star Trek: Lower Decks" are also interested in, such as "Rick And Morty" and "Loki", you can identify potential complementary content to acquire, or even establish a programming block that resonates with the audience.
Additionally, demand data can inform decisions around pricing and release strategies. For example, if the demand for a show spikes later in the month like it did for "Star Trek: Lower Decks", it may be optimal to release new episodes on a specific date that corresponds to the increase in demand.
By comparing the show's performance on a rolling basis and looking at its top-performing global markets, you can also gain insights into the show's longevity, momentum, travelability, franchisability, and reach, factors that are crucial in the decision-making process.
In conclusion, demand data can provide vital information on the popularity of content, audience preferences, pricing, release strategy, and the show's performance over time. By leveraging the insights provided by tools like those available from Parrot Analytics, entertainment executives can confidently make strategic decisions, make informed content valuation, content acquisition, distribution, and programming decisions that propel their companies to greater success.
