Entertainment executives across the industry are constantly seeking ways to produce and acquire high-value content. In today’s marketplace, demand data is a vital component in making informed decisions about content creation, acquisition, distribution, and programming. Analyzing the demand data for "Swagger" in Italy for the month of December 2023 reveals some insights into how it can be used to guide decision making across the entertainment industry.
Content Valuation: "Swagger" has 4.1 times the audience demand of the average show in Italy over the last 30 days. This information can be used to determine the show's value and potential revenue on any given platform. Further examination of "Swagger" can help determine what share of its value is being driven by the show's stars, as well as discovering what aspects of the show the audience finds particularly engaging.
Acquisition Decisions: Entertainment executives and content distributors can analyze "Swagger" demand data to determine the likelihood of audience interest. The show's recent increased demand in Italy by 58.0% during December indicates a growing audience for this particular type of content. In addition, considering that "Swagger" outperforms the average TV show demand in other global markets, such as in the United States and Kenya, indicates wider global appeal and a potential target audience for acquisition.
Programming Decisions: By examining the audience's appetite for specific genres such as 'Sports,' "Swagger's" demand data showcases that it ranks at the 98.8th percentile in the athletic category in Italy, indicating great potential for programming decisions within the category. Entertainment executives can use this data to create programming schedules targeted towards specific genres.
Distribution Decisions: Using "Swagger" as a case study, entertainment executives can also assess the potential for global expansion of content by analyzing the show's travelability. For example, the show's demand in Italy was 47% of the demand in its home market, the United States. This provides executives with insight into the show's international demand relative to its home market and whether they should focus on distributing it further abroad.
In conclusion, entertainment executives across the industry can use demand data to make better-informed decisions throughout the content life cycle. By examining valuable insights such as audience demand, peak performance, traveling capacity, and global popularity, executives can accurately gauge the potential success and value of any given title. "Swagger" serves as a perfect example of how demand data can inform decisions made across several different areas of the entertainment industry, from content acquisition and programming, all the way through to distribution and expansion.
