As an entertainment executive, you are always looking for ways to make more informed decisions regarding content acquisition, distribution, and programming. One valuable tool you can use is demand data. By analyzing audience demand for shows like "The Adventures Of Tintin," you can gain new insights and make better decisions.
One way demand data is used is through content valuation. For example, using demand data, you can calculate the ROI a specific title will bring for any given platform, assess a TV series' ability to drive subscriptions and reduce churn, and estimate cannibalization of audiences if a title is available on multiple services. Parrot Analytics' content valuation system is powered by global content demand and supply, providing an economic valuation system for content.
Demand data can also be used to help make better content decisions. By analyzing the demand for shows like "The Adventures Of Tintin," you can determine what types of content exhibit an opportunity to acquire or produce. Additionally, demand data enables the mapping of local whitespace and identifying the most popular genres in a specific market.
Furthermore, demand data can be used to inform programming decisions. By looking at demand for "The Adventures Of Tintin," for example, you can assess how popular the show is compared to other titles available on the market. You can also determine the best release strategy for a show and its optimal pricing.
Demand data can also be used to help with subscriber retention and acquisition. By understanding which titles resonate the most with current audiences and which titles are likely to attract new subscribers, you can make better decisions on which shows to acquire or produce.
Finally, demand data can reveal franchise and spin-off potential for shows like "The Adventures Of Tintin." By examining the show's performance across the six dimensions measured by the Parrot Pulse, including travelability and franchisability, you can determine the show's potential for monetizing IP through spin-offs or franchises.
In summary, demand data provides a powerful tool for entertainment executives to make more informed content acquisition, distribution, and programming decisions. Analysis of shows like "The Adventures Of Tintin" demonstrates the value of demand data in content valuation, making better content decisions, informing programming decisions, and assessing franchise potential. By leveraging demand data, entertainment executives can stay ahead of the competition and deliver content that resonates with their audiences.
