As a TV executive, you can use the demand data of "The Marvelous Mrs. Maisel" for the month of February 2024 in Italy to make more informed acquisition, distribution, content, and programming decisions.
Firstly, using the content valuation system based on demand data can help in determining how much to spend on content. With demand data from Parrot Analytics, you can determine the dollar value contribution of any title to any platform in any region, which will guide you in making informed acquisition and content development decisions.
Secondly, demand data provides insights into the global performance of content. In the case of "The Marvelous Mrs. Maisel," its travelability is outstanding, indicating that it has high international demand relative to its home market. This information is valuable for platform expansion and content distribution as you can consider producing or acquiring content that has high international demand.
Thirdly, demand data provides insights into the performance of a TV show over time. For "The Marvelous Mrs. Maisel," the show achieved outstanding audience demand in February 2024, with demand spiking in the later part of the month. By comparing the performance of the show on a 1-year rolling basis vs the last 30 days, we can see that although the show's demand peaked at a higher level over the past year, it has decreased in popularity. This information is valuable in assessing the potential return on investment in acquiring or producing additional seasons.
Fourthly, demand data can help in subscriber acquisition and retention decisions. For instance, the demand data analysis of "The Marvelous Mrs. Maisel" shows that the show has higher demand than 99.2% of all history titles in Italy. This information can be used to attract new subscribers to the platform with a preference for historical content. Additionally, knowing that the show's momentum (pace of growth) is exceptional and its reach (the number of people expressing demand) is outstanding can inform decisions on which titles to acquire or develop to drive subscriber growth or retention.
Finally, demand data can help in making informed content programming decisions. Using data such as the shows that fans of "The Marvelous Mrs. Maisel" also like ("Foundation", "For All Mankind", "The Last Of Us", "Young Sheldon", "Grey's Anatomy", "The Simpsons", "Last Week Tonight With John Oliver", "Star Trek: Strange New Worlds" and "Only Murders In The Building"), you can develop programming blocks with other shows that are related to "The Marvelous Mrs. Maisel," which could increase the show's viewership, momentum, and reach.
In conclusion, demand data offers insights into different aspects of content performance and can be used to make more informed content, programming, distribution, and acquisition decisions. The content valuation system based on demand data can also offer insight into the dollar value of any title to any platform in any region, which can guide investment decisions. By leveraging the demand insights available from Parrot Analytics, TV executives can make data-driven decisions and achieve more success in their content endeavors.
