If you are an entertainment executive making content or acquisition decisions, the insights derived from demand data can prove invaluable. The analysis of the demand for "The Office (US)" in December 2023 in Italy is an example of how demand can help executives make data-driven decisions.
One way to use demand data is to determine the value of a specific title or a content library, which is an essential component of content valuation. Content valuation can answer questions like how much a series is worth, how much its value can be attributed to its stars, and the value a show brings to a streaming platform. The demand for "The Office (US)" proves extraordinary; it has ten times the audience demand of the average show in Italy over the previous 30 days. Furthermore, compared to its demand over the last 90 days, demand for the show has been increasing recently. Demand data shows that "The Office (US)" has higher demand than 99.5% of all comedy titles in Italy, underscoring its value to any platform that acquires it.
Secondly, demand data can inform executives' programming decisions, including when and how to release content. By analyzing the demand data, executives can determine the show's peak demand, the average daily demand, and the countries where episodes are the most in-demand. In the case of "The Office (US)," demand spiked in late December 2023 in Italy, demonstrating that the holiday period presents an excellent opportunity for content release. Demand data shows that the show has sustained long-term demand, indicating an audience that is loyal and engaged.
Thirdly, demand data enables considerations of supply and demand, which can guide executives' content acquisition decisions. With demand data, executives can determine the genres that are most popular in their local markets and use this information to make informed decisions on the content that exhibit more opportunity to acquire and develop. The analysis of the demand for "The Office (US)" reveals that its performance exceeded the average show demand in all ten global markets examined, indicating its broad appeal across different markets. This data proves invaluable for acquisitions executives, informing more informed content-buying decisions.
Lastly, demand data informs marketing decisions, which are crucial for subscriber acquisition and retention. In Italy, demand for "The Office (US)" increased by 46.1% during the month, suggesting that pre-release marketing campaigns targeting existing fans of the series could bear fruit. Additionally, the data reveals the top ten markets where the show is the most in-demand. This information can guide marketing decisions that encourage demand generation and convert prospects into active subscribers.
In summary, demand data is a powerful tool that can help executives make informed decisions about content, acquisitions, distribution, and programming. It enables content valuation, drive programming decisions, inform acquisition strategy, and reduce churn, among other benefits. In the case of "The Office (US)," demand data proves invaluable in understanding the show's value to any platform seeking to acquire it, inform the global performance, the show's peak demand, and sustain long-term demand. Entertainment executives have a wealth of data that they can tap into to inform their decisions. Demand data is one of the most critical sources of information they can use to tap into the minds of their audiences and make informed decisions that help them win over the competition.
