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Demystifying the Importance of Demand Data for Content Strategy: A Deep Dive Into 'Tokyo Vice' Performance in Italy

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Parrot Analytics Insights - December 2023

If you are a TV production company or a studio, you can use demand data to gauge whether "Tokyo Vice" is worth investing in another season or whether it is worth producing any similar content. This show has been increasing in demand in Italy over the last 30 days, even though its ranking decreased. You can use demand data to find out the types of shows that fans of "Tokyo Vice" like. Also, examining the top 10 global markets where "Tokyo Vice" is most in-demand over the last 30 days can provide insights into which markets the show is doing well and where it may be worth promoting it.

If you are an SVOD or OTT platform or an entertainment talent agency, you can use demand data to decide whether "Tokyo Vice" is valuable content to add to your library, and whether it is attracting and retaining subscribers. With consumer habits changing dramatically, it is crucial to provide your customers with the content they want. By understanding the show's momentum and its reach, you can learn if it is attracting new subscribers to your platform or retaining your current subscribers. By examining the demand of the show in Italy, you can use the data to calculate the show's dollar value contribution to any platform within Italy.

If you are a content distributor or a linear network or a pay-TV network, you can use demand data to decide how much to spend on acquiring rights to "Tokyo Vice" or any other show. By calculating the show's dollar value contribution to any platform in Italy, you can understand its real worth. You can examine the show's performance on a year-by-year basis to determine whether it consistently performs well or shows any signs of decreasing popularity. This information will help you avoid under spending or over spending on acquiring rights to content.

If you are looking to expand your market internationally, "Tokyo Vice" can provide insights through its travelability dimension. Understanding how well the show performs outside of its home market can help to identify the potential of the show in different territories and thus help to guide the distribution of the content.

In conclusion, demand data can provide valuable insights and metrics to guide strategic decisions by content executives. By examining the audience demand and supply data of any title, decision-makers can make informed and data-driven choices regarding content production, acquisitions, distribution, and programming. With the demand for "Tokyo Vice" in Italy being good, content industry professionals can use the demand information about the show to gain insights on its real worth and use the information to pave the way for its acquisition, distribution, programming decisions, and content valuation assessments.

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