As a TV executive, it's crucial to constantly look for valuable insights that can inform content, acquisition, distribution, and programming decisions. In this article, we'll be examining the demand data for "Virgin River" in Italy during December 2023. We'll also be answering several key questions and show how demand data can be used to help TV executives make more informed decisions.
Firstly, let's look at content valuation. Parrot Analytics' content valuation system uses demand data to reveal the dollar value contribution of any title to any platform in any region. By analyzing the demand data for "Virgin River" in Italy, we can see that it has 3.3 times the audience demand of the average show in Italy over the last 30 days. This indicates that the show is valuable in the Italian market and could potentially contribute a significant amount to a platform's revenue given its popularity. Furthermore, the show's increasing demand over the last 30 days indicates that its value is growing, potentially making it an even more valuable asset.
Another vital aspect demand data helps us with is making informed acquisition decisions. By examining the top 10 global markets where "Virgin River" is most in-demand over the last 30 days, we can see that it outperforms the demand of the average TV show in each of these markets. This suggests that the show has significant global appeal and could potentially be valuable in other markets where a platform is looking to expand. Additionally, knowing which other shows fans of "Virgin River" are interested in can help executives make informed decisions about acquiring similar titles.
Demand data can also inform programming decisions. The fact that "Virgin River" has higher demand than 98.9% of all romance titles in Italy suggests that the romance genre is popular with Italian audiences. This information can help guide programming decisions by indicating that there is likely to be high demand for other romance titles in Italy.
Finally, demand data can inform distribution decisions. By knowing where "Virgin River" has the most demand globally, executives can target those markets and platforms where the show is most likely to resonate with audiences. Additionally, the fact that the show has good travelability indicates that it has strong international demand overall, making it a potentially valuable asset for global distribution.
In conclusion, analyzing demand data is essential for TV executives looking to make informed content, acquisition, distribution, and programming decisions. By examining the demand for "Virgin River" in Italy during December 2023, we've seen how demand data can help with content valuation, acquisition decisions, programming decisions, and distribution decisions. By leveraging this data, executives can gain valuable insights into audience demand and make informed decisions that drive success.
