For entertainment executives, demand data is an essential tool that can inform content and acquisition decisions, distribution, and programming decisions. For instance, looking at the case of "Accused: Guilty or Innocent?" in Mexico, the demand data has several valuable insights.
Firstly, based on demand data, it is revealed that the show has 2.4 times the audience demand of the average show in Mexico over the last 30 days, indicating high demand. This insight is crucial for content valuation because it can help in determining how much the series is worth to a streaming platform or TV network.
Secondly, "Accused: Guilty or Innocent?" has witnessed an increased demand of 103.8% in Mexico for December, indicating a surge in popularity. This insight shows how demand data can be used to determine a show's momentum—whether a show has a "good," "poor," or "okay" pace of growth.
Thirdly, the demand data analysis shows that "Accused: Guilty or Innocent?" is most in-demand in the United States, followed by the United Kingdom, Canada, Australia, Netherlands, Brazil, Iraq, Germany, and Mexico, respectively. The global demand data insight into the show's performance in markets all over the globe can be useful in deciding which markets to target or distribute the series, and can also serve as a benchmark when comparing the show's performance against other titles available on the market.
Fourthly, it is interesting to note that "Accused: Guilty or Innocent?" has a travelability that is poor and a franchisability that is also poor, which indicates that the show's international demand relative to its home market is low, and there may be limited potential for spin-offs or franchises. However, the show's momentum is positive, which shows that its pace of growth is good.
Finally, demand data analysis reveals additional insights about the show's performance over the year and the last 30 days. The show's peak demand for the entire year peaked further in the last 30 days, with a 5.6% increase, indicating an upward trend in popularity. Also, the show's average demand was 0.4 times the title average on a rolling year basis, with a recent figure of 2.4 times the title average, suggesting that the series has seen an increase in its popularity over time.
In conclusion, demand data empowers entertainment executives to make more informed decisions on content, acquisition, distribution, and programming by providing valuable insights into a show - its value, growth potential, global demand, and performance trends over different timescales.
